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Digital Inclusion: The Power of Website Accessibility

DBS Interactive
Illustration of people looking at accessible web site with icons

Website accessibility is not just a legal requirement. It’s a fundamental aspect of providing an equitable online experience for all users. Creating an inclusive online environment with an accessible website ensures that every web user can discover, understand, and interact with your web content, regardless of their abilities or impairments.

Want to know whether your website complies with basic accessibility requirements? Google’s Lighthouse test includes an Accessibility score that helps evaluate your website’s accessibility and provides valuable insights for improvement.

Need help testing your website with Google Lighthouse? How to Use Lighthouse

8 Benefits of Achieving High Accessibility Scores in Lighthouse

When your website achieves a high Accessibility score in Lighthouse, it becomes more inclusive, improves the user experience, and elevates your brand reputation.

1

Inclusive User Experience

A high Accessibility score ensures that your website is accessible to all users, including those with permanent or temporary impairments or age-related challenges. This creates an inclusive and equitable online experience where everyone can access information, complete tasks, and engage with your content effectively.

2

Compliance with Legal Requirements

Adhering to accessibility best practices helps your website comply with accessibility standards or regulations, such as the Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG) 2.1 AA recommendations. This reduces the risk of legal issues or penalties and demonstrates a commitment to accessibility and inclusivity.

3

Enhanced SEO and Search Rankings

Accessibility improvements often align with SEO best practices, such as clear navigation, descriptive alt text for images, and structured content. This can lead to improved search engine rankings and visibility, driving more organic traffic to your website and boosting your online presence.

See how Accessibility enhances your website’s SEO. Web Accessibility & SEO

4

Improved User Satisfaction

Accessible websites are easier to navigate, leading to increased user satisfaction and engagement. When users can access information and complete tasks effortlessly, they are more likely to stay on your website longer and return.

5

Expanded Audience Reach

By making your website accessible, you can reach a broader audience, including individuals with disabilities who may have specific needs or preferences for accessing online content. This expands your potential customer base and enhances your brand’s reach and impact.

6

Positive Brand Image

Demonstrating a commitment to accessibility reflects positively on your brand, showcasing inclusivity, empathy, and a user-centric approach to web design. It builds trust and loyalty among users, positioning your brand as a leader in accessibility and social responsibility.

7

Increased Conversions and Engagement

Accessible websites are more user-friendly and intuitive, leading to higher conversion rates and increased user engagement. When visitors can easily interact with your content and offerings, they are more likely to take desired actions, such as making purchases or filling out forms.

8

Making Your Website “Future-Proof”

Investing in accessibility ensures that your website remains relevant and usable as technology evolves. It future-proofs your site against changes in user needs and expectations, guaranteeing ongoing accessibility and usability for all users.

Embrace the Power of Web Accessibility

The significance of Accessibility scores in Lighthouse extends beyond compliance—it’s about creating a digital world that is accessible, inclusive, and empowering for everyone. Embrace the power of high Accessibility scores on Lighthouse for its multiple benefits to your business and users.

If you’re not sure where to start, an agency specializing in website accessibility can help you learn what you need and what to expect once your website becomes accessible and compliant.

Want to achieve and maintain high Accessibility scores? Schedule a Call

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