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20 plus years of experience combining SEO & development.

What is Technical
Search Engine Optimization?

SEO started as a purely technical discipline, before on-page content and keywords became the rule for performing in search. Technical has become the focus of SEO, and winning top search rankings requires web developers with SEO expertise who can enhance your site’s digital infrastructure so that search engines correctly interpret, index, and rank your content. This elevates your brand in organic search rankings and increases your site’s organic reach through featured snippets and voice searches.

Technical SEO is in Our Sweet Spot

Our agency is built on a digital foundation that combines decades of web development and search optimization expertise. That positions our technical search optimization to deliver impactful results.

Optimizing Page Performance

By improving your website’s user experience through digital accessibility, faster-loading pages, descriptive metadata and more, DBS helps you keep visitors longer, generate more leads, and improve bounce rates.

Mobile web traffic

  • Faster Pages Get Higher Search Rankings
    In 2018, Google announced page speed would be a major ranking factor for mobile searches.
  • Implementing a Mobile-First Strategy
    Google now crawls and indexes websites based on their mobile experience rather than desktop.
  • Accelerated Mobile Pages (AMP)
    Google’s AMP project promotes a consistent user experience for web pages across all devices and screen sizes.
  • Progressive Web Apps (PWA)
    PWAs offer unique performance advantages over traditional websites or native mobile apps, including the ability to function offline.
  • Web Accessibility
    Accessible websites perform better in search engines, and we’ve been building ADA compliant websites since 2000.
  • Schema Markup
    At the code level, implementing structured data known as schema markup is vital for getting higher search rankings for your site’s content and pages.

Winning Featured Search Results

Search engine results pages (SERPs) used to be a simple list of website links—but today’s SERPs include more prominent callouts and images called Featured Snippets. That’s why our technical SEO positions your site to win these valuable search elements:

Shopping snippet

Shopping Snippets

Customers are more likely to browse your products and services when they are featured in Shopping Snippet carousels that are placed above or within competing search results.

Local packs example

Local Search Packs

Google increasingly factors in a user’s device location when it returns search results. That makes winning the Local Pack snippet critical to attracting local search traffic moving forward.

Video snippet example

Video and Image Snippets

Capture more organic search traffic and attract web visitors when your site’s multimedia is elevated into Image and Video snippets.

Voice search results example

People Also Ask

When your content delivers just the right answer, Google will lead searchers to your site to avoid forcing them into multiple searches.

The importance of schema

The Importance of Schema Markup

Without structured data called “schema markup” added to your website, search engines are less likely to rank your pages high enough to earn Featured Snippets or win traffic from voice searches.

Essential for Voice SEO

As the popularity and usage of voice search keeps growing, implementing technical SEO is key to winning top positioning for question-based voice searches.

  • Search engines will better understand the content on your website, making it more likely they will select your content to answer spoken voice search queries.
  • Since page speed is a search ranking factor, your website’s voice search performance improves even more as we technically optimize your pages to make them load faster.
  • Schema markup significantly improves your site’s chances of being displayed in Featured Snippets, which are often used as voice search results.

60% of smartphone owners (that's 2.1 billion people) have used voice search.

Get Our Unique Technical SEO Expertise

Most digital agencies do not have the proven combination of web development and SEO capabilities that are at the core of DBS.

20+ years of building enterprise-level websites that perform in search has uniquely positioned our team of strategists to understand and implement technical SEO that helps your site win. Connect with us to learn how we can help you own search results like never before.

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