SEO
Technical SEO
The best keywords are no longer enough. Winning top rankings in search results today requires technical experts who can optimize the digital framework of your website at the code level.
What is Technical
Search Engine Optimization?
SEO started as a purely technical discipline, before on-page content and keywords became the rule for performing in search. Technical has become the focus of SEO, and winning top search rankings requires web developers with SEO expertise who can enhance your site’s digital infrastructure so that search engines correctly interpret, index, and rank your content. This elevates your brand in organic search rankings and increases your site’s organic reach through featured snippets and voice searches.
Technical SEO is in Our Sweet Spot
Our agency is built on a digital foundation that combines decades of web development and search optimization expertise. That positions our technical search optimization to deliver impactful results.
Optimizing Page Performance
By improving your website’s user experience through digital accessibility, faster-loading pages, descriptive metadata and more, DBS helps you keep visitors longer, generate more leads, and improve bounce rates.
- Faster Pages Get Higher Search Rankings
In 2018, Google announced page speed would be a major ranking factor for mobile searches. - Implementing a Mobile-First Strategy
Google now crawls and indexes websites based on their mobile experience rather than desktop. - Accelerated Mobile Pages (AMP)
Google’s AMP project promotes a consistent user experience for web pages across all devices and screen sizes. - Progressive Web Apps (PWA)
PWAs offer unique performance advantages over traditional websites or native mobile apps, including the ability to function offline. - Web Accessibility
Accessible websites perform better in search engines, and we’ve been building ADA compliant websites since 2000. - Schema Markup
At the code level, implementing structured data known as schema markup is vital for getting higher search rankings for your site’s content and pages.
Winning Featured Search Results
Search engine results pages (SERPs) used to be a simple list of website links—but today’s SERPs include more prominent callouts and images called Featured Snippets. That’s why our technical SEO positions your site to win these valuable search elements:
Shopping Snippets
Customers are more likely to browse your products and services when they are featured in Shopping Snippet carousels that are placed above or within competing search results.
Local Search Packs
Google increasingly factors in a user’s device location when it returns search results. That makes winning the Local Pack snippet critical to attracting local search traffic moving forward.
Video and Image Snippets
Capture more organic search traffic and attract web visitors when your site’s multimedia is elevated into Image and Video snippets.
People Also Ask
When your content delivers just the right answer, Google will lead searchers to your site to avoid forcing them into multiple searches.
The Importance of Schema Markup
Without structured data called “schema markup” added to your website, search engines are less likely to rank your pages high enough to earn Featured Snippets or win traffic from voice searches.
Essential for Voice SEO
As the popularity and usage of voice search keeps growing, implementing technical SEO is key to winning top positioning for question-based voice searches.
- Search engines will better understand the content on your website, making it more likely they will select your content to answer spoken voice search queries.
- Since page speed is a search ranking factor, your website’s voice search performance improves even more as we technically optimize your pages to make them load faster.
- Schema markup significantly improves your site’s chances of being displayed in Featured Snippets, which are often used as voice search results.
Get Our Unique Technical SEO Expertise
Most digital agencies do not have the proven combination of web development and SEO capabilities that are at the core of DBS.
20+ years of building enterprise-level websites that perform in search has uniquely positioned our team of strategists to understand and implement technical SEO that helps your site win. Connect with us to learn how we can help you own search results like never before.