Achieve your marketing goals through customized B2B social media strategies that reach and engage audiences at various points in the customer journey.
Build and Target Your Audience
The value of social media marketing (SMM) for B2B companies centers on the ability to target social media content geographically and demographically to build brand awareness, increase engagement, and drive prospects to a website that is strategically designed to convert visitors into new business leads.
How Social Media Drives B2B Marketing
Social media supports brand and product messaging within an integrated marketing strategy, as the customer journey becomes increasingly self-directed. Your awareness and visibility grows as your audience sees their peers and competitors engaging with your brand.
Creates Brand Awareness
Social media is the most effective way to form and nurture strong relationships with prospects and existing customers, which builds customer loyalty. We focus our efforts on creating content your audience values, appreciates, and shares.
Incorporating social media into a lead generation strategy ensures B2B prospects are continually engaged during their often lengthy decision process. When combined with remarketing, our social media campaigns can effectively target your prospects and generate more qualified leads.
Builds Credibility and Authority
We create informative, inspiring, and entertaining content crafted for each social media platform that showcases your brand’s thought leadership and market positioning.
Boosts Website Traffic and SEO
Accessible websites are now a legal requirement in most countries. Google also recognizes web accessibility as a best practice for improving your SEO.
Augments Your Customer Service
Offering proactive customer service through social media enables B2B businesses to quickly answer questions from existing customers or prospects, supporting the customer journey and building brand loyalty.
How We Deliver Social Media Results
Customers expect companies to be active on social media today, whether B2C or B2B. We offer services to leverage social media as part of a demand generation strategy.
Our Social Media Services
We evaluate your social media performance and brand consistency on the platforms you and your competition use, then identify strategic opportunities to improve your results.
After establishing clearly defined goals for your business, we develop custom strategies that leverage social media’s potential to support your demand generation plan.
We position social media as a vital component of an overall integrated marketing strategy to amplify your online messaging, offline messaging, and public relations.
Our writers and designers create high-impact content that uses social media tools and features to drive engagement.
We leverage social media’s demographic and geographic targeting capabilities to position organic and paid social media campaigns to deliver the highest performance.
Including the right hashtags significantly increases the potential reach of social media posts. We optimize these for your social campaigns through research and a touch of creativity.
PPC and Paid
PPC and Paid
Our B2B social media strategies can tap into prospective buyers using pay-per-click campaigns and paid features on select social networks that support your specific goals.
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We’ve Delivered Proven Results
Mighty Small Homes
We deepen the integration of social media channels into the client’s content campaigns to drive traffic organically through posts that were keyword-optimized and linked with pages designed to convert visitors into new leads. By bringing more engaged traffic on-site, we elevated the client’s overall SEO and rankings for the pages that supported social traffic.
Social Media Helps Create Connections
DBS Interactive can help you leverage social media with a program that engages your prospects and customers in a unique way that builds loyalty, attracts new customers, and generates repeat business.