Case Study: Mighty Small Homes – Organic SEO
Comprehensive Organic SEO Strategy Delivers Mighty Strong Growth
Prefabricated kit home manufacturer Mighty Small Homes needed a search-optimized website and a new content strategy that drove demand for its products, elevated its search rankings for industry keywords, and generated more qualified leads.
As a young company in the competitive small home manufacturing industry, Mighty Small Homes needed to create market demand, build brand awareness, and accelerate business growth in a sustainable way that delivered a strong return on their integrated marketing investment.
Lightning Fast Pages
Website pages needed to be designed and developed for faster loading and responsiveness to user interactions and navigation.
Technical Search Optimization
Structured data needed to be deployed throughout the site in the form of schema markup that would help it rank #1 for competitive keywords.
Visually Appealing Designs
To improve search ranking signals by keeping website visitors engaged, designs needed to be intuitive, informative, and aesthetically pleasing, all while staying true to the brand.
Content on the website would need to be strategically organized and structured to build the brand’s credibility and authority around industry topics.
A multichannel marketing strategy would help drive organic traffic to the site and improve search ranking signals related to external link building.
The site’s URL structure and navigation would need to be optimized to help users find what they need faster, which would also help search engines favor the website in search rankings.
The Quote Builder
We designed an interactive shopping tool that allowed site visitors to choose any house kit model and customize upgrades and options to see different layouts, features, and pricing. It immediately became the website’s most effective lead generator, while also enabling more meaningful email segmentation by organizing subscribers based on their selections.
Schema Markup for Products
Many of the keywords we were targeting were highly competitive, so we built complex structured data called Schema markup for each page of the site that featured a Mighty Small Home product (house kit). As a result, we were on the first page of over 100 high-volume target keywords within 3 months of launching the new site.
Social Media Integration
We deepened the integration of social media channels into the client’s content campaigns to drive traffic organically through posts that were keyword-optimized and linked with pages designed to convert visitors into new leads. By bringing more engaged traffic on-site, we elevated the client’s overall SEO and rankings for the pages that supported social traffic.