Portfolio: Omnia Healthcare Group
Nurturing a Dynamic Skilled Nursing Website Experience
Crafting a Digital Identity
Seeking brand cohesion and improved user experience for multiple stakeholders, Omnia Healthcare Group looked to DBS Interactive to upgrade its corporate and operating company websites. They wanted user-friendly designs that showcased Omnia's services to diverse audiences.
With DBS's expertise, Omnia's digital identity flourished.
Project Objectives
Digital Modernization for Modern Healthcare
The Omnia team approached us to lead its digital transformation, which would address challenges like rising care demands, staff shortages, and appealing to potential M&A partners.
- Improve the User Experience (UX)
- Increase Talent and Resident Acquisition
- Elevate the Brand Image
- Make It Easier to Access Content
- Comply with Web Accessibility Standards
- Add New Engagement Features
- Highlight Regional Locations
- Simplified Content Management Systems (CMS)
The Challenges
Navigating Complexity
Our team subscribes to the idea of “in omnia paratas,” meaning we’re “prepared for everything.” Identifying challenges during early project phases was crucial for managing the complexity of building and unifying three separate websites.
Cohesive Branding and Design
Balancing uniqueness and consistency across distinct websites.
Centralized CMS
Implementing a scalable CMS for efficient content management across multiple sites.
Dynamic Mapping
Integrating interactive maps to display Omnia's extensive footprint and services.
The Approach
Supporting Growth, Driving Efficiencies
An integrated design, enhanced functionality, and a centralized content management approach would ensure the growth and success of the new websites.
User-Centric Design
Identified user personas, created a sitemap, and designed wireframes and mockups.
Best Practices Integration
Ensured ADA compliance, technical SEO optimization, and progressive web app (PWA) development.
Room to Stretch, Room to Grow
The Craft CMS platform, has multi-site capability, offers scalability and efficient content management.
Enhanced Features
Implemented robust form builders, SEO solutions, content structuring tools, and customization options.
The Results
Setting the Stage for Healthy Performance
The strong website positions Omnia's digital platform to excel in online search, advance its goal of becoming an industry leader, and drive new business growth.
Success Metrics:
Key performance indicators (KPIs) include user flows, conversions, engagement metrics, site speed, organic search traffic, and user satisfaction.
Continuous Optimization:
Data-driven optimizations further enhanced Omnia's online presence and met evolving business objectives.
The Future
Design and Technology Unite
The project exemplifies strategic planning, innovative solutions, and collaborative efforts in building a solid online presence for healthcare brands.
The integrated design, technology, and content management approach ensures a seamless user experience across websites with distinct audiences but all live under the same brand, setting the stage for Omnia’s future growth and success.
