The healthcare industry relies on the latest technology to provide better care. That includes leveraging high-performance websites for medical consumers, physicians, service providers, and business-to-business transactions.
Since medical websites provide critical information and resources related to health, wellness, and medical products and services, they have become an essential component of the healthcare ecosystem.
What sets the best medical industry websites apart is the ability to deliver functionality, design, and great user experience. An excellent healthcare industry website should be informative, visually appealing, and easy to navigate, all while catering to a wide variety of audiences.
How Medical Websites Have Evolved
In the mid-1990s, healthcare providers recognized the potential of the internet to deliver health information and resources to patients and consumers. Still, early medical websites were relatively basic, with limited functionality and content.
As the internet evolved, business websites in the medical industry became more sophisticated and comprehensive. Today, medical websites serve as a crucial source of information and resources for users.
This article explores some of the most impressive and effective medical industry websites in 2023 that showcase the latest digital best practices, achieving the balance between user experience and medical expertise, and demonstrating how innovative health and medical companies can use their websites to support marketing efforts.
The Best Medical Websites of 2023
Explore some of the most innovative and exceptional medical industry websites, and discover what sets them apart. These examples provide you with insights and ideas that incorporate best practices to help elevate your online presence.
Help At Home – Clear Messaging
Help At Home is a provider of in-home personal care services for seniors and people living with disabilities. They help identify client needs to provide early health care interventions at various locations in the United States. Help At Home, produced by DBS Interactive, is an exceptional example of a medical industry website that excels in its messaging.
The illustrations, animations, design, and structure give users all the information they need about the various healthcare challenges and the services provided. The messaging for innovative care solutions is clear, with thoughtful content and illustrations.
Rest Assured – Website Accessibility
Rest Assured is a healthcare company providing telecare and remote support to people with disabilities and seniors. The company also partners with providers of home health services. The company must serve B2C and B2B audiences.
The Rest Assured website is an excellent example of a medical industry website that prioritizes accessibility for a seamless customer experience for all. This inclusive website is designed with all users in mind, making it easy for visitors to find the information they need quickly.
The website is built to WCAG 2.0 AA level of accessibility compliance, using accessible design elements such as large, high-contrast fonts and easy-to-use keyboard navigation. Web accessibility supports user engagement and the brand promise of providing services for individuals with disabilities or age-related needs.
Medtronic – Calls-to-Action (CTAs)
Medtronic, a biomedical engineering firm, designs and manufactures equipment that alleviates pain, restores health and extends life. The Medtronic website is a great example of a medical industry site with compelling headlines that drive visitors to the calls-to-action (CTAs). The CTAs on the website are strategically placed throughout the site and designed to encourage users to take specific actions, such as seeking more information or joining their community.
The call-outs are consistent, with soft colors and clear messaging that communicates the benefits of taking action. In addition to being eye-catching, the CTAs are well-written, with clear and concise language that tells users precisely what they can expect when they click the button.
The strong CTAs on the Medtronic website illustrate the company’s focus on driving conversions and making it easy for users to engage with their brand. The Medtronic website skillfully addresses the needs of healthcare professionals, patients, and caregivers.
Myoton – Mobile Optimization
Myoton is a medical technology company, specialized in digital palpation solution in muscle and soft tissue assessment.
One notable feature of their website is how it performs on mobile devices. The website’s responsive design makes it more usable with iPhone and Android devices. That means users can easily access and navigate the website on any smartphone or tablet. This is particularly important for a medical technology company like Myoton, as many healthcare providers rely on mobile devices to manage new treatments and applications such as soft tissue assessment.
The Myoton website is well-designed, with straightforward navigation and a user-friendly layout that makes it easy for users to find the information they need. The website provides detailed information about the company’s products and services.
The top of the home page immediately explains the technology to visitors unfamiliar with the product and value proposition. Lower on the home page, the design presents the primary audiences so visitors can self-select and begin browsing the pages most important to them.
5. Prolocor – Visual Appeal
Prolocor specializes in cardiovascular medicine, patient care, and diagnostics. The company’s website is an excellent example of a medical industry website that excels in visual appeal.
The website features stunning visuals of the company’s products and technologies, presented in a sleek and modern design. Using large, high-quality images and animations throughout the website provides users an engaging experience while showcasing the company’s innovative and cutting-edge technology.
The website’s minimalist layout and simple navigation make it easy for users to find the necessary information. At the same time, the attention to visual design creates a lasting impression of the company’s brand and products.
Understanding the Expectations of B2B Buyers on Medical Websites
Like healthcare consumers, B2B buyers have certain expectations regarding healthcare websites. Meeting these expectations can make all the difference in building trust, loyalty, and a positive reputation:
- Easy, intuitive navigation. Websites with intuitive navigation make it simple for visitors to find what they’re looking for quickly and efficiently, which can be urgently important when it comes to accessing medical information or services.
- Responsive design. With most web traffic coming from mobile devices, responsive design is critical for ensuring that medical websites are accessible and easy to use on any screen size.
- Accessibility. Medical websites must be accessible to all users, regardless of any disabilities they may have. This includes compliance with laws like the Americans with Disabilities Act (ADA).
- Helpful content. The best medical websites provide valuable, easy-to-understand content that meets the needs of visitors comprising multiple audience personas in the medical industry.
- Useful tools. Interactive tools can help visitors find information, compare services, or contact medical professionals.
- Regulatory compliance. Medical industry websites must adhere to certain government regulations related to healthcare.
Develop Your Own Great Medical Website
Creating a great medical industry website requires expertise, creativity, and attention to detail. By understanding what users are looking for in a healthcare website and leveraging the latest design trends, messaging, and technologies, a website can deliver an exceptional user experience and drives business growth.
As a leading medical website development agency, DBS has a track record of creating innovative and effective digital solutions for clients in health and medical industry sectors. DBS can help your medical brand create a website that stands out in a crowded marketplace and delivers exceptional results.
Schedule a free consultation today to learn more about how we can help you develop your own great healthcare website. Let’s achieve your business goals and take your online presence to the next level.