Services
Is ResCare a healthcare provider or a technology company?
The answer is yes.
A multibillion dollar healthcare corporation with over 40 years of assisted living and in-home care expertise needed a digital partner to help launch an innovative new remote care platform.
Enter RestAssured.com, designed and built to demonstrate ResCare’s latest remote home monitoring and real-time live support capabilities.
Ease of use is more than a goal – it’s a requirement.
The audience for Rest Assured needed less complexity in their lives, not more. So we simplified the digital experience from end-to-end.
Intuitive Visitor Pathways
From the homepage, any of the personas we identified in market research can quickly identify and navigate to the content they need.
Interactive Design That Demonstrates Value
How do you simplify a comprehensive new digital platform offering features that seem pulled from science fiction?
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Providing Visual Context – An interactive 3D rendering shows how the product specifically operates and enables independent living inside the home.
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Leading Viewers Through a Journey – Prospective partners, caregivers, seniors, and other site visitors can click and see the value of each feature at a glance.
Show Results through Messaging
Rest Assured was proven before it was released to the public. We needed audiences to understand how clients were already succeeding with it.
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Audience-specific Landing Pages – Residential provider agencies are delivered a slightly different value proposition than pages focusing more on family caregivers and guardians.
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Success Stories – Testimonials convey the emotional weight of having a seamless tool that improves someone’s quality of life.
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Iconography – When words aren’t enough, iconic visual references help site visitors connect specific benefits and value with the product.
