How do you develop a website that doubles as a 24/7 advocate and a lead driving machine for a home care provider brand?
Our partnership began a deep dive to fully understand what the goals and vision of the Help at Home brand that informed our work shaping the website to engage B2B and B2C audiences.
We evolved the brand’s digital identity, creating guidelines for logos, imagery, and a brand book that communicates the Help at Home brand.
Custom features allowed us to ensure that B2B and B2C clients can connect with Help at Home in a meaningful way that provides all information needed at every step of the funnel.
We conducted an accessibility audit against industry standards and created a website that fulfilled the missing steps to bring inclusivity to those clients, potential clients, and caregivers who may be impaired.
