Integrated Marketing


Your marketing objectives frame our integrated strategy, as our campaigns blend the right mix of channels to drive new business and create brand awareness.

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Capturing Buyers Throughout Their Journey

Thanks to digital, today’s buying process is not linear. That’s why our campaigns target every decision-maker involved in the complex buying and selling process, delivering the right message across multiple channels at just the right time.

Touchpoints and Buyer Engagement Map

Your Goals Become Our Goals

Our team of designers, developers, copywriters and SEO experts become an extension of your business — your partners. You know your business. We listen. We advise. We collaborate. Then we take action and relentlessly pursue your goals.

Our #1 Goal:

Exceed Expectations

  • Sales pipeline growth
  • High-quality leads
  • Brand awareness
  • Improve engagement
  • Increase pageviews

The DBS team leverages over 170 years of award-winning digital, marketing and communications experience for your success.

Let us go beyond your goals
The Kao Collins Sigma landing page and an example ad.

A targeted campaign for Kao Collins SIGMA ink generated a 50% increase in leads and a 32% increase in new users.

Surprise, Delight, and Inform Audiences

With a high-performing website as a foundation, our integrated campaigns deliver precise messaging to engage prospects and existing customers at key moments.

  • Expert content that informs and supports SEO
  • Social media that gets shared and drives referral traffic
  • Public relations and earned media builds credibility and brand reach
  • Email nurturing drives lead conversions
  • Traditional media for brand awareness and direct traffic
  • PPC and Paid Social campaigns yield more precise audience targeting

Example infographics done by DBS

Our Strategic Process Sets Us Apart

To ensure your integrated campaigns deliver results, we follow a proven process that starts with a deep understanding of your vision for growth.

Discovery

Our initial phase identifies key audiences, your unique sales proposition, and your most important business goals.

Strategy

Armed with a deeper understanding of your target audience, we decide which channels are more likely to help your campaign succeed.

Ideas and Messaging

We begin developing ideas and messaging that create brand harmony between your online and offline presence. We bring this work to life with any combination of deliverables needed to achieve your goals.

Technical Content

  • Product Guides
  • Data Sheets
  • How-To Manuals
  • Training Materials

Shareable Content

  • Tools
  • Infographics
  • Interactive Content
  • Blogs

Digital Marketing

  • SEM/PPC
  • Display
  • Remarketing
  • Email Marketing

Events

  • Trade Show Banners
  • Interactive Display
  • Exhibit/Booth Designs
  • Promo Materials

PR & Earned Media

  • Social Media
  • Trade Publications
  • Press Releases
  • Link Building

Sales Support

  • Digital & Print Catalogs
  • Case Studies
  • White Papers & eBooks
  • Interactive Demos

Execution

After launching your campaign, we monitor progress and evaluate performance to continuously improve outcomes.

What's Your Challenge?

Our integrated campaigns have helped clients reach prospects both nationally and internationally. Let's develop a plan customized to achieve your goals.