Beyond digital marketing, traditional media and other off-line marketing still play an essential role in the buyer’s journey. DBS works with clients to incorporate offline marketing into multichannel integrated marketing campaigns.
Offline Marketing Supports and Amplifies Digital Strategies
An integrated marketing strategy that includes offline marketing, along with digital marketing, reflects an understanding of customer experiences. It reinforces what your prospects find in organic and paid search, read on social media, or see in their inbox. Offline marketing also prompts a potential customer to search or visit a website directly. Depending on the messaging, offline marketing can support numerous business goals:
Driving lead generation
Increasing credibility and thought leadership
Improving brand awarenes
Providing a tangible resource
DBS Leverages Any Marketing Channel
We apply the same strategic methodology for offline marketing that we do for digital campaigns. With goals at the forefront, our messaging is compelling and consistent with your brand. Just as there are multiple digital marketing channels, there are also numerous non-digital pathways to support your campaigns.
We make every effort to attribute offline marketing to results. Digital tactics can be incorporated into traditional promotions to connect them to key performance indicators (KPIs) and hold us accountable for your results.
Common KPIs and Results
Website traffic and engagement
Community following and engagement
Share of voice
Prompt More Leads With Offline Marketing
Contact DBS Interactive to discuss the ways we can integrate offline marketing into your sales and growth strategies.
Offline or traditional marketing relies on methods that are not digital such as print, radio, television, public relations, tradeshows, and billboards.
Compares your market share to that of competitors and reflects your brand’s popularity and authority with customers.
Earned media is any publicity your company receives through effort other than paid. Examples include mentions in print or online publications, links to your website, or social media mentions, to name a few.
A few of the ways to track results include the following:
Calls through a unique phone number
Visits to custom landing pages
Unique email addresses
Hashtag ownership and usage in social media
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