Benefits of Earned Media
Satisfied customers influence other customers to engage with the brands they like or admire, and perhaps purchase a product or service from them. Whether it is outstanding customer service, an inspirational social media post, or helpful content, earned media is about turning audiences and industry leaders into influencers. Doing so ensures your high-quality work continuously pays dividends and maximizes your return on time and resources that you invest in your work.
Did you know? Traffic from earned media is 56% more likely to complete a goal on your website’s landing pages.