Accessible Websites Rank Higher in Search

At DBS, we optimize every website we build for accessibility. Why? Because doing so maintains compliance while also improving organic search. Major search engines like Google reward accessible websites by ranking them higher in search engine results pages (SERPs). Our SEO experts can get you there.

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About Web Accessibility and SEO

Web Accessibility and SEO: A Perfect Fit

The same tactics used to make your website more accessible can also optimize your website for organic search.

Learn More about the SEO benefits of an accessible site

SEO Checklist for Accessibility

Here are a few examples of accessibility tactics we use to optimize your site for SEO. You can also view the full Digital Accessibility Checklist and more helpful tips in our Best Practices for SEO and Accessibility.

  • Do all images contain proper alt text that describes the image in full detail?
  • Does the alt text describing images match your organization’s SEO keyword strategy?
  • Are there too many keywords stuffed into alt text for your images?
  • Does your alt text identify any destination or URL linked to the image?

Frequently Asked Questions

Accessibility & SEO FAQs

Read More accessibility FAQs

Making your website more accessible to users with disabilities can improve SEO for each page, boosting its ranking on various search engines thanks to newly placed elements in your code that give Google and other site crawlers more context.

The short answer is yes. For example, while Google closely guards the algorithms its search engine uses to determine positioning on Search Engine Result Pages (SERPs), they have explicitly admitted that digital accessibility affects these algorithms, because site crawlers favor accessible sites. Additionally, SEO experts have observed, tested, and learned how to leverage accessibility tactics so that they resonate more with these algorithms, effectively helping those websites become more prominent and earning them more traffic.

Companies That Trust Us

  • brown-forman-bound55 Brown-Forman
  • kao-collins-ada-3bound Kao Collins - ADA Pages
  • Bright Spring Bright Spring
  • aph-ada-bound APH - ADA Pages

Web Accessibility Services

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DBS audits include quantitative analysis, combined with a qualitative review, to determine your compliance with digital accessibility regulations.

Get a Quote For An Audit

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Once any accessibility issues with your web or app content have been identified, our experts can guide your team through the necessary fixes.

Get a Quote For Remediation

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We partner with clients to identify strategies that align your digital accessibility compliance goals with your organization’s business goals.

Get a Quote For Strategy

Why Partner With DBS?

  • We're accessibilty experts with 20 years of experience.
  • We’re disability-owned. Accessibility is at our core.
  • We use testers with physical and cognitive disabilities to evaluate our work.
  • Our extensive manual audits work in conjunction with automated tools. Nothing gets missed.
  • Our Development and Technical SEO experts will boost your traditional and voice search performance.

About Web Accessibility


Achieving accessibility at the code level.

Learn More about accessible development


Accessible designs accommodate all users.

Learn More about inclusive design

& The Law

What to know about ADA compliance for websites.

Learn More about Accessibility and the law


Being accessible means better search rankings.

Learn More about technical SEO

Want to improve your website SEO through compliance with Digital Accessibility standards?

Ask Our SEO Experts