Industrial Content Marketing
Capture More Prospects and New Business
Your sales reps hate wasting time chasing poor-quality leads. Converting prospects into customers begins with high-quality content that addresses their pain points and challenges along the buyer journey.
Get Content That Drives Sales
Free Your Team to
Focus on Customers
Connect with prospective customers and partners at the right moment, with the right message. Our copywriters, technical writers, designers, and developers create industry-focused content that strategically positions your brand and elevates your business reputation as problem solvers, thought leaders, and experts.
Why Content Marketing Matters
Quality Content Delivers Measurable ROI
Our content positions your brand in front of prospects as they navigate uncertainty and solve business challenges.
International Ink Manufacturer
Launching a Go-To Industry Resource
We launched The Ink Tank for industrial inkjet ink manufacturer Kao Collins as a content hub for industry insights, trends, and tools that support industrial printers and OEMs printing on their own equipment.
Third Party Logistics (3PL) Provider
Growing Derby Supply Chain Solutions with Captivating Campaigns
Our interactive infographic about the world-famous horse race linked the event with our client’s company name to drive dramatic growth in their online visibility, brand awareness, and lead generation.
International Energy Management Company
Digital Storytelling for Schneider Electric
We designed and developed interactive content that generates leads from C-suite executives by demonstrating the ROI of partnering with Schneider Electric for corporate sustainability initiatives.
Ink Manufacturer Microsite
Connecting Prospects with Possibilities
We launched Ink Answers, a robust index of industrial inkjet inks that generates leads by showing users ink options for printing applications based on their substrates, performance needs, and printing technologies.
Your content strategy from DBS focuses on your goals, using various forms of content and media to reach and engage your targeted audiences.
Articles & Blog Posts
Keep your customers informed and demonstrate thought leadership about industry trends, innovations, product applications, and more.
Social Media Management & Advertising
Our content strategies repurpose website content across your active social media channels to drive traffic and extend the life of high-quality content.
White Papers & E-books
White papers and ebooks offer broad knowledge to your customers in a visually-appealing and easily-consumable format.
Email Marketing
We create email marketing content that appeals to time-starved buyers that helps you get higher open and click-through rates.
One-Sheets
One-sheets offer high-level and detailed product specifications and applications that prospects and customers can easily download for offline access.
Landing Pages
We create a framework of optimized landing pages for your products, services, applications, and markets that correlate with related content, creating powerful content clusters.
Interactive Tools
Interactive tools allow visitors to engage with information to achieve a result, such as matching a product to their needs.
Videos
We identify opportunities to use video for alternative storytelling for reaching B2B customers in various stages of the buying journey.
Infographics
Highly sharable interactive infographics convey valuable data and other information with compelling visuals.
Combining Data, Strategy, and Technical Expertise
We use proven research methods and strategic planning to produce content that achieves your goals for growth and awareness and delivers ongoing ROI.
- Research and Insights about Audiences and Pain Points
- Content Strategies Customized for Your Brand and Goals
- SME-Level Technical Writing and Expert Analysis
- Optimized with Technical SEO for Maximum Search Visibility
- Multichannel Integrated Content Distribution Plans
Digital Marketing Services
B2B Marketing
B2B Marketing
The non-linear B2B buyer’s journey challenges industrial marketers to attract and engage decision-makers. We work from a comprehensive strategy using digital and traditional tools to reach buyers at the right moment.
Search Engine Optimization
Search Engine Optimization
Keywords only scratch the surface of organic search performance. Our SEO experts strategically adapt your content and website to the shifting algorithms and technical best practices essential to industrial B2B success.
Integrated Marketing
Integrated Marketing
The complex, non-linear B2B buyer’s journey challenges industrial marketers to use the many new digital levers to engage decision-makers with targeted messages at the right time. Our comprehensive strategies combine digital and traditional tools centered on your high-performance website.
PPC & Digital Advertising
PPC & Digital Advertising
Successful paid campaigns require careful planning, monitoring, and optimization to avoid overspending valuable resources. We take a different approach, using precision campaigns that support a comprehensive plan.
Content Marketing
Content Marketing
Your potential customers need information that leads them deeper into the sales funnel. We leverage content that maximizes resources to present engaging technical information and brand messaging.
Social Media Marketing
Social Media Marketing
From choosing the right social channels to writing compelling posts, B2B marketers face many challenges. We integrate social media into a comprehensive strategy that supports SEO while elevating the brand.
Our Clients' Thoughts
DBS takes the time to understand my specific business challenges and goals. I can always rely on them to create customized solutions that solve these challenges. DBS is hard-working, honest, professional, innovative, nimble, and overall magic workers. DBS always makes me look better.
Kristin Adams
Marketing Manager at Kao Collins Inc.DBS led the top-to-bottom re-do of ZEON’s corporate website. From start to finish, the DBS team executed with efficiency, speed, and creativity. Their strong project management resulted in our site being delivered on-budget and ahead of schedule. Most importantly, the metrics on our new site have exceeded our expectations with bounce rate falling to single digits and pages per visit showing strong improvement.
Brian Cail
Vice President, Sales and Marketing at Zeon ChemicalsDBS has been a trusted partner for our organization for 5 years. In addition to redesigning our website, they've played a key role in a number of other initiatives over the past years. We really value their expertise and commitment to customer service.
Peggy Clements
Web Specialist at Leadership Louisville Center
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Get industry content that gets business results.
Learn how our content marketing campaigns help industrial brands achieve goals for sales growth and demand generation, both domestically and internationally.