The Ink Tank’s launch created buzz in the ink industry and the blog has received praise by experts within and outside the industry. It doubled the overall traffic to the Kao Collins website and significantly boosted organic search engine traffic. It proved, and continues to prove once and for all that out-of-the-box thinking makes for innovative inking.
In one month:
- The Ink Tank was featured on Creative Bloq as a “best of” example and in Ink World magazine as an online exclusive
- 3500 people visited within the first two weeks of launch
- The Ink Tank represents half of Kao Collins’ web traffic
- The Ink Tank was featured in national ink industry publications such as Digital Labels & Packaging, Official Mail Guide, and Print Planet