Challenge
Kao Collins, the leading international ink and inkjet product manufacturer, needed a fresh, modern platform to showcase their engineering innovation and creative uses of their products. So, how do you take a product many take for granted and open up a world of creative possibilities? You create Ink Tank!
Solution
DBS Interactive created The Ink Tank – a visually striking, modern blog that serves as an ink knowledge center for Kao Collins. The Ink Tank features a hypnotic design that draws attention to ink inspiration, education, and trends to show the depth and breadth of Kao Collins.
The blog makes it easy for non-technical team members at Kao Collins to upload and showcase informational videos, enlightening interviews, media publications, social media highlights, and infographics. DBS continues to partner and expand a variety of content, interviews, articles, imagery, video, and social engagement for the Ink Tank. (FYI, we’re ready to sweep the “ink” category on Jeopardy.)
Results
The Ink Tank’s launch created buzz in the ink industry and the blog has received praise by experts within and outside the industry. It doubled the overall traffic to the Kao Collins website and significantly boosted organic search engine traffic. It proved, and continues to prove once and for all that out-of-the-box thinking makes for innovative inking.
In one month:
- The Ink Tank was featured on Creative Bloq as a “best of” example and in Ink World magazine as an online exclusive
- 3500 people visited within the first two weeks of launch
- The Ink Tank represents half of Kao Collins’ web traffic
- The Ink Tank was featured in national ink industry publications such as Digital Labels & Packaging, Official Mail Guide, and Print Planet
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