Project Goals
- Help print service providers and industries identify compatible industrial inkjet inks for materials and products they want to print
- Increase traffic from organic search
- Capture business insights based on search criteria
Project Challenges
- Identify and integrate the numerous variables of decision-making that drive user needs and questions surrounding ink.
- Manage the complexity of possible search results with advanced filtering and searching functionality.
- Create a simple user experience that avoids the paradox of choice stemming from the sheer number of ink types and substrate materials.
