Once you perform enough web accessibility audits, it becomes painfully clear that automated testing alone cannot reliably catch and identify every inaccessible feature of a website. That’s why we always perform manual audits in addition to automated testing of websites.
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Here are some examples of impressive website accessibility enhancements that do more than what’s required by law:
5 Examples of Great Web Accessibility
- Swiss Air | User Navigation
User navigation is integral to the manual audit process, and Swiss Air’s website is a noteworthy example of accessible website navigation. The airline has prioritized user navigation on their site, with emphasis on three specific elements:
- Keyboard-access to all elements on the site
- Helpful skip-to links
- The clearest focus state on the internet
- Bleacher Report | Access to Legal Information
- Jack Daniel’s | Accessible Complex UI Elements
There’s a fundamental need to make the complex elements of a website accessible. Otherwise, these elements can prevent many site visitors from accessing all of the content on webpages.
Websites typically include complex elements for one of two reasons:
- Adding simple functionality, like navigation
- Adding unique features that enhance user experience
A common example would be navigation menus, which are “simple” elements of a website’s User Interface when keyboard users can tab through them with no problems or barriers to the rest of the page’s content. However, once a sub-menu is added, those nav menus become complex elements that must be designed for accessibility.
The timeline component on whiskey-maker Jack Daniel’s website is designed to be a “draggable” timeline for users to interact with as they navigate the site. This element is keyboard accessible, allowing the use of arrow keys to move up and down the timeline, as well as the legend hour markers being buttons to skipping up and down the timeline.
- Walmart | Intentional + Temporary Entrapment of Focus
Permanently entrapped focus is an accessibility issue for websites because it directly conflicts with WCAG criterion. When users who browse websites with keyboards or screen readers are “trapped” in focus states, they are unable to leave focused content and continue browsing the site.
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The temporary entrapment of focus can be a powerful tool, if used intentionally and correctly–for example, if we do not entrap focus to cookie notification popups, then site visitors browsing with assistive technology like screen readers might continue navigating a page in the background while being blocked by the popup.
Once opened, the Walmart website’s main navigation menu keep focus contained until closed by the user. This strategy prevents the user from navigating down the page while the menu is open, which could involve focusing on elements hidden behind the opened menu.
- Oksana Masters USA | Using More Than Color
Forms are notorious for only using color to display errors to users. This is an immediate accessibility failure, primarily because it ignores colorblind users. Error messages must consist of more than a simple change of color.
In this contact form example, pulled from the website for decorated World Champion and Paralympian Oksana Masters, the form’s required fields are indicated with asterisks. Upon an erroneous form submission, the user sees validation error text that indicates the content needed for a successful form submission.
The site also provides an example of accessible popup functionality. Throughout the site, new content appears in a popup when triggered by user interaction (such as hovering or clicking/pressing). When keyboard users activate the popup, the focus state is immediately redirected to the content for user interaction. The content can be dismissed (closed) either by clicking outside the window with a mouse, or by pressing the “esc” key on the keyboard.
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Go the Extra Mile for Accessibility
In a world where over 97% of the top million website homepages fail basic accessibility tests, and large corporations are appealing web accessibility lawsuits all the way to the Supreme Court, these websites have made exceptional efforts to accommodate the disabled and impaired users who visit their websites.
We specialize in designing and building accessible websites–not just for the sake of legal compliance, but also to be more inclusive and offer the advantages of our digital world to everybody. Please reach out to our experts and let us know how we can help you make web accessibility happen for your business or organization.