The best keywords are no longer enough. Winning top rankings in search results today requires technical experts who can optimize the digital foundation of your website at the code level.
Page speed optimization is the #1 Technical SEO Tactic Being used to improve search performance in 2020
What is technical SEO
SEO actually began as a purely technical discipline, before content and keywords became the focus of performing in search. Now SEO has come full circle, and competing for top results requires deep technical search optimization that enhances your website’s digital infrastructure to help search engines interpret and index your pages. This elevates your organic search rankings and improves your site’s chances of winning featured results and voice searches.
Our agency is built on a digital foundation that combines decades of web development and search optimization expertise. That positions our technical SEO to deliver results.
Optimizing Page Performance
By improving your website’s user experience with digital accessibility, faster-loading pages, descriptive metadata and more, we help you keep visitors longer and improve bounce rates.
Faster Pages Get Higher Search Rankings
In 2018, Google announced page speed would be a major ranking factor for mobile searches.
Implementing a Mobile-First Strategy
Google now crawls and indexes websites based on their mobile experience rather than desktop.
Accelerated Mobile Pages (AMP)
Google’s AMP project promotes a consistent user experience for web pages across all devices and screen sizes.
Progressive Web Apps (PWA)
PWAs offer unique performance advantages over traditional websites or native mobile apps, including the ability to function offline.
Accessible websites perform better in search engines, and we’ve been building ADA compliant websites since 2000.
Winning Featured Search Results
Search engine results pages (SERPs) used to be a simple list of website links, but today’s SERPs include more prominent callouts and images called Featured Snippets. That’s why our technical SEO positions your site to win valuable search elements like these:
Customers can more easily browse your products when they are featured in carousels at the top of search results.
More than ever, Google is factoring in a user’s location when it returns search results, so winning this Featured Snippet is critical to attracting local web traffic.
Video and Image Snippets
Capture organic search traffic through elevated multimedia that’s featured on your website.
People Also Ask
When your content delivers just the right answer, Google leads them to your site to avoid one search leading to another.
The Importance of Schema Markup
Without structured data called Schema markup added to your pages, search engines will be less inclined to rank your website high enough to win featured snippets or voice searches.
A Requirement for Voice Search Performance
Voice search is more popular than ever, and the key to winning inbound traffic from question-based voice searches is technical SEO.
- Search engines will better understand the content on your website, making it more likely your pages will be chosen to answer spoken queries.
- As technical optimization makes your pages load faster, their search ranking increases, improving your chances of winning voice searches for keywords on those pages.
- Schema markup vastly improves your site’s chances of being displayed in featured snippets, which are closely linked to voice search results.
Get Our Unique Technical SEO Expertise
Most digital agencies do not have the proven combination of web development and SEO capabilities that are at the core of DBS.
20+ years of building enterprise-level websites that perform in search has uniquely positioned our team of strategists to understand and implement technical SEO that helps your site win. Connect with us to learn how we can help you own search results like never before.