Make your site stand out
using search engine optimization
Search performance is pivotal to your website’s success. That’s why making your web pages more discoverable for search engines is a top priority for any website marketing project. By implementing effective search engine optimization (SEO) practices, we improve your ranking on search engine results pages (SERPs) and maximize the number of inbound visitors to your site.
A properly-optimized site will attract significantly more prospects than one that has been left neglected. At DBS, we’ve taken pride in being experts in everything SEO for over 20 years, constantly implementing the latest trends in search optimization (including Technical SEO and Voice Search Optimization) to help you stay ahead of the competition.
To deliver results, we focus on the complete search ecosystem.
For an SEO strategy to be effective, there are several components that must be strategically optimized:
The importance of your website’s content has never been higher. Whereas a few years ago the quantity would have been your focus, today it’s all about quality. Well-written, informative content does more to improve your site and ranking in the search engines than anything else. Our team is proficient at creating optimized content and providing guidance during the content creation process.
Effective site architecture
The name of the game is user experience. A well-planned, intuitive site with easy-to-find information delivers a better experience to visitors than an unorganized, incoherent one. A better experience means lower bounce rates—and that means better search rankings for your site. We’re ready to help you plan and design your site architecture so it effectively delivers your messaging and leads your audience down the right user pathways to improve your conversion rates.
Understanding what your audience is searching for is a key step when optimizing your site. Keyword optimization is the process of researching what specific words and phrases your potential visitors are using in search engines, then incorporating those words and phrases throughout your site. Finding the right keywords to use has a significant impact on the performance of your site. Our team has years of experience tailoring sites to outperform the competition through effective keyword usage.
Voice Search Optimization
Thanks to recent advances in voice technology and the growing popularity of voice-enabled devices, the way your prospects search is changing. To optimize your website for voice search and future-proof your search marketing, you need more than just keyword density and content written for voice searches. You need a combination of deep technical expertise and strategic knowledge of your customer’s searching habits. At DBS, we provide both.
Meta tag development
Meta tags act as page descriptions that play a large role in telling search engines what information a particular page contains. When done correctly, meta tag development incorporates valuable keywords and helps users find your site easier. This is an opportunity than many overlook when developing a website, but our team addresses this with care during each and every project.
Next to quality content, the number of quality backlinks might the best indicator of site performance. Emphasis on quality. Incoming hyperlinks are worthless if they’re coming from a disreputable source, but links from industry relevant sources or thought leaders are a massive boon to your site. The value of backlinks continues to grow and we’re prepared to help you take advantage of the technique.
Blog & social presence
Regularly posting new content offers a great deal of value to your site’s performance. By consistently developing quality, keyword-rich, shareable content, you can greatly improve your SEO success. Crafting blog posts that benefit your search rankings and managing multiple social media platforms can be daunting tasks, but you don’t need to undertake those challenges alone.
What we do:
- Technical SEO
- Voice SEO
- Landing page creation & optimization
- Content marketing optimization
- Image optimization
- Page speed optimization
- Keyword research & recommendations
- Meta tag development
- Internal link building
- Brand strategy
- Blog management
- Article submission
- Press releases
- Integrated marketing campaigns