So you’re trying to boost organic traffic through SEO but don’t know where to start. Trust us when we say that you’re not alone. The good news is that you have plenty of options at your fingertips. The bad news is that you have limited time and resources. With so many options, it can be hard to determine the best course of action for your business.
We’re here to help! We’ve chosen four surefire moves you can make to see positive results. No matter your background, no matter your industry, these tricks will help improve your current SEO efforts.
Enhance Underperforming Content
Fun fact you should probably know: a small fraction of your entire site’s content is responsible for driving the majority of its organic traffic and leads. More than just an interesting tidbit, this actually affords you several opportunities.
In most cases, you will find a good portion of your content ranking on page two or three for keywords. Here lies the opportunity! This content can be bumped up and increase your traffic significantly. Specifically, try to look out for keywords between positions 10 and 25 that can make that jump and be pushed to page one.
Your next step is finding additional pages where you can incorporate internal links to your lower ranking pages. You can also add new links to these pages within some of your more prominent website pages.
You’ll finish up this process by performing a comprehensive review of your edited pages to see if there are any opportunities to tweak or improve the copy.
Transcribe Video Content
As we’ve mentioned before, if you’re not already creating video content, you should be. It continues to become increasingly cost effective and its popularity is skyrocketing, especially on social media platforms.
With that said, there are still a few issues that plague video, particularly regarding organic traffic. The biggest problem hindering videos is the inability of search engines to understand the content found within the video.
While this will most likely be corrected at some point in the not too distant future, there are ways around this issue right now. The best way to maximize the potential of your video content is to create transcripts that accompany them, increasing the number of keywords you can get credit for.
But you don’t have to stop there. Consider going the extra mile and include relevant links and images throughout your transcript. Beyond boosting your SEO efforts even further, it also has the added benefit of improving the user experience.
Find Your Target Market Influencers
Discover where your target market goes to discuss products or services like yours. After you find these online communities populated with like-minded consumers, start building all the relationships you can – though the more influential, the better!
Whether they’re submitting your product to a forum or getting other users to consider using it, the users you build relationships with can play a major role in your marketing campaign. Specifically, getting influencers within these communities to promote your product can provide a big time boost to conversions.
Republish Old Content
One of the simplest tricks consists of updating your old content or posts. Remember, the longer your post stays on your website untouched, the deeper it tends to get buried and the harder it becomes to find.
You can easily revive the life of an old post by adding extra content and including new, updated links. This will increase the on-page SEO targeted against your focus keywords, which will begin to drive new traffic to your site.
If you already have a lot of existing content on your site, republishing is made all the more effective.
Time and money aren’t valid excuses anymore. These awesome tricks will have you increasing your organic traffic in no time!
