6 Great Manufacturing Website Design Examples

1 - Zeon SMI - Turning Technical into Tangible

ZEON Specialty Materials Inc. (ZEON SMI) stands out as a model of effective manufacturing web design that unites technical precision with accessible presentation. Specializing in advanced Cyclo Olefin Polymer (COP) technologies for electronics, optics, and healthcare, ZEON SMI’s website captures the company’s high-tech identity through a clean, modern layout featuring crisp photography and a refined color palette that mirrors its innovative materials.

Navigation organizes complex technical content into clear, distinct paths, guiding engineers, researchers, and procurement specialists to vital product data, safety documents, and industry insights. It breaks down detailed scientific information into accessible sections for Products, Applications, and Industries, helping users quickly find what they need. 

This focused structure delivers information efficiently and showcases ZEON SMI’s commitment to quality and high performance by providing a website experience that’s equally precise, scalable, and user-centered. The site’s thoughtful navigation supports the brand’s leadership in advanced materials with an intuitive digital framework.

Built on Craft CMS, the site demonstrates how a complex manufacturing company can achieve design sophistication and scalability. The platform supports efficient content updates, fast load times, and full mobile responsiveness, critical for B2B users who need reliable access on any device. By blending clarity, performance, and a polished design, ZEON SMI’s website exemplifies how disciplined UX and strong engineering can convey technical excellence to a global audience.

CMS: Craft CMS

2 - BASF -  Simple and Clear Navigation

BASF is the world’s leading chemical company, and its website reflects the scale and innovation of a global industry leader. The BASF site features a clean, mobile-first design that makes complex information accessible on any device.

The navigation is well-organized to serve multiple audiences, including investors, clients, and job seekers, without overwhelming the visitor. High-quality visuals and interactive elements demonstrate that BASF is committed to innovation, as seen in the showcasing of products and solutions in action. Clear calls to action guide users to learn more or get in touch.

BASF’s website is fully responsive, adapting to mobile devices and smaller screens. This ensures that visitors, whether on a desktop in an office or a smartphone in a factory, can easily read the content and navigate the site. BASF demonstrates that even a large, technical enterprise can deliver a user-friendly experience through thoughtful design and performance optimization.

CMS: Primarily Adobe Experience Manager

3 - General Mills - Well-Placed Calls to Action

General Mills, known for its household food brands, provides an excellent example of blending corporate storytelling with an intuitive web interface. The General Mills website utilizes bold imagery and engaging content to convey the company’s story, while also offering easy access to product information and investor relations.

Despite the breadth of content, from brand histories to recipes and sustainability efforts, the site remains user-friendly and well-structured.

A sticky menu and clear categories help visitors find what they need without hassle. The design offers a warm, accessible feel, reflecting the consumer nature of its brands. Yet it doesn’t shy away from the technical side, offering detailed information about manufacturing practices and company values in a digestible format.

Importantly, General Mills built this site on the SiteCore CMS, a platform that enables robust content management across their many brands and global markets. This choice of CMS supports personalization and scalability, ensuring that content can be updated efficiently and consistently.

The responsive design provides a polished experience for all users on any device.  General Mills’ web presence demonstrates how even a large manufacturer can utilize a powerful CMS and thoughtful design to effectively cater to diverse audiences.

CMS: SiteCore
 

4 - Lockheed Martin - High Quality Visuals

Lockheed Martin’s website demonstrates how an industrial B2B company can utilize modern web design to convey a wealth of technical information in an approachable manner. The company’s website caters to multiple stakeholder groups, including government clients, partners, investors, and job seekers.

Based on Google Lighthouse’s audit, the website scored well in accessibility, demonstrating substantial compliance with Section 508 of the Rehabilitation Act’s requirements for electronic and information technology accessibility as a government contractor.

The homepage boldly conveys an innovative message, capturing attention with high-impact visuals, such as aircraft and space technology. The site’s mega-menu navigation and clear headings make it easy for users to explore specific topics, such as products, services, news, and career opportunities. The site design emphasizes trust and credibility, using a professional blue-and-white color scheme and plenty of multimedia (videos, interactive diagrams) to engage visitors.

Behind the scenes, Lockheed Martin’s site runs on Adobe Experience Manager (AEM), a robust enterprise CMS. This platform choice supports the site’s large-scale and integration needs, such as ensuring that content is consistent across different business units and that updates can be rolled out efficiently. The site is also fully responsive and thoroughly tested for performance, ensuring that even on a tablet or phone, complex content such as 3D renderings or spec sheets remains accessible.

Lockheed Martin’s web presence proves that with the proper CMS and design strategy, even highly technical and extensive content can be organized into a smooth, compelling user experience.

CMS: Adobe Experience Manager (AEM)
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5 - Mighty Small Homes - Messaging

Mighty Small Homes, a manufacturer of prefab small home kits, shows that even a niche manufacturing business can have a modern, high-impact web presence. This site immediately appeals to its target audience (DIY homebuilders and tiny home enthusiasts) with an inviting design: large photos of cozy small homes, clean layouts, and straightforward messaging about the benefits of their kits.

The simple and intuitive navigation helps visitors quickly browse home kit models, view floor plans, and get pricing information without confusion. Mighty Small Homes smartly balances technical details with inspiration: specifications and energy efficiency stats are presented alongside customer testimonials and lifestyle imagery, ensuring the site isn’t just informative but also aspirational.

The website was developed using the Craft CMS, which is known for its flexibility and customizability. Craft allows the site to have a unique look and feel tailored to Mighty Small Homes’ brand, and it makes it easy for the company to update content, such as adding new kit options or blog posts about small home living.

Of course, the site is fully responsive, which is critical given that many users might be browsing on mobile devices while on the go or sharing ideas from their phones.

Performance is also a priority. Pages load quickly, and interactive elements, such as a cost calculator or photo gallery, are optimized for smooth use. Mighty Small Homes’ web design example demonstrates how a smaller manufacturer can leverage a modern CMS and good design principles to punch above its weight, engaging customers and driving leads online.

CMS: Craft CMS

6 - Kao Collins - Industrial Content Marketing

Kao Collins, formerly Collins Inkjet, is a manufacturing company specializing in industrial ink solutions, and their website, “The Ink Tank,” is a standout example of creative web design in the B2B space.

Instead of a dry catalog of ink products, Kao Collins’ site delivers an engaging storytelling experience that educates and captivates visitors. The design is vibrant and modern. One highlight is the “History of Printing” interactive timeline, a parallax-scrolling feature that takes users through the evolution of printing technology from ancient clay tablets to modern digital presses. This kind of rich content transforms technical subject matter into a fascinating journey for the user.

Throughout the site, bold colors and dynamic graphics are used to reinforce the innovation theme, and calls-to-action invite visitors to explore cutting-edge news in the ink industry or contact the company for solutions.

Kao Collins’ website was built by DBS Interactive on WordPress, showcasing how WordPress can be scaled and customized for industrial content. Using WordPress allowed developers to easily integrate blogs, multimedia, and even microsites (such as R&D project pages), all while maintaining consistent branding. The CMS also empowers Kao Collins’ team to keep content fresh, which is important for a company positioning itself as a thought leader in technology.

Naturally, the site is designed to be responsive and perform well on mobile devices, so engineers or clients checking information from the shop floor get the same rich experience as someone at a desktop. Kao Collins proves that with creative design and the proper CMS, a manufacturing website can both inform and delight its audience, leaving a memorable impression about the brand’s expertise.

CMS: WordPress

Why Design and Performance Matter

Does a high-quality website really make a difference for manufacturers? Absolutely. In today’s digital-first business environment, a manufacturer’s website is often the first interaction a potential client or partner has with the company. A well-designed, high-performing website can deliver several key benefits:

• Enhanced User Experience (UX): Displaying technical content demands a user-friendly approach, particularly in manufacturing. By integrating intuitive navigation, precise headings, and visual aids, companies can present certifications, specifications, and product details in an accessible way. If users can’t quickly locate these resources, they may become frustrated and turn to a competitor. On the other hand, a thoughtful design keeps them engaged, whether they’re engineers looking for part specs or buyers researching solutions. Good UX also means accessibility for all users, which widens your potential audience and demonstrates professionalism.

• Credibility and Brand Perception: A modern website instills confidence. Many manufacturing sectors historically have outdated websites; if your site is modern, fast, and easy to use, it immediately sets you apart. High-quality design elements, such as professional imagery, consistent branding, and well-written copy, signal to visitors that your company prioritizes attention to detail and quality – the same qualities they seek in your products and services. This positive first impression can make a visitor more likely to contact your sales team or submit a request for quote. Simply put, design is part of your brand’s reputation. If you want to be seen as an industry leader or an innovative company, your website must reinforce that image.

• Technical SEO (Search Engine Optimization) Benefits: Website design and performance have a direct impact on SEO, which is crucial for being discovered by new customers. Search engines like Google favor websites that load quickly, are mobile-friendly, and provide a good user experience. If your manufacturing site is slow or not mobile-optimized, it may rank lower in search results. Improving technical performance, such as site speed and Core Web Vitals metrics, and structuring your content effectively using proper headings, metadata, and schema, increases your chances of ranking higher. More visibility in search means more traffic, and more traffic can lead to more leads. Additionally, many manufacturing buyers begin with online research. Strong search performance ensures your company appears as a solution.

• AEO (Answer Engine Optimization) and Future-Proofing: Beyond traditional SEO, manufacturers should also be aware of AEO, the new discipline of optimizing your site so that content can be siphoned by AI platforms and read by voice assistants and presented to users through queries on Google, ChatGPT, Copilot, and others. For example, a maintenance manager might use a voice search to ask, “What’s the best material for high-temperature gaskets?” If your website has a well-structured answer to that, perhaps in a blog article, FAQ, or knowledge base, it could be part of a compiled answer. Structuring content for  AEO, also known as AISO, involves providing clear and concise explanations, and utilizing semantic HTML or schema markup to help machines understand your content. Incorporating these practices now can give your manufacturing website a competitive edge as search technology continues to evolve.

• Strategic Business Alignment: Web design and performance must tie into your broader business strategy. A site designed around your key goals, whether generating qualified leads, providing customer support resources, recruiting talent, or e-commerce sales, will perform better for your company’s bottom line. For manufacturers, a high-performing website can reduce strain on customer service by answering common questions online, streamline the RFQ (Request for Quote) process by capturing leads with well-placed calls to action, and even shorten sales cycles by providing rich product information upfront.

Good design isn’t just about aesthetics. It’s about guiding distributors, suppliers, or direct customers along a path that serves their needs and your business objectives. 

When your website loads quickly and functions flawlessly, visitors are more likely to stay and take the desired actions (such as contacting you or downloading a spec sheet). In summary, investing in great design and performance is investing in the growth of your manufacturing business.

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What’s Next

Ready to modernize your manufacturing website and put these insights into action? Here are some practical next steps to guide you through the process of planning a successful website project:

1

Audit Your Current Site and Set Goals

Start by evaluating your existing website. What content and features do you have today, and what’s missing or not working well? Identify outdated components, confusing navigation, slow-loading pages, or a lack of mobile support.

At the same time, define what you want to achieve with a new site – for example, increase lead inquiries by 30%, improve user engagement, or better showcase products. Establishing clear goals will shape your redesign strategy. (Tip: It may be helpful to gather feedback from current customers or sales reps about what they wish the website provided. 

2

Research and Get Inspiration

Look at other modern manufacturing websites (including the examples above and your direct competitors’ sites) to gather inspiration. Note what you like – maybe it’s how another company presents its product data or the way their navigation is structured. Pay attention to design elements that make technical information easier to digest, such as infographics, videos, or interactive tools (calculators, product selectors, etc.).

Also, research current web design trends and best practices relevant to B2B and industrial sites. This research phase will give you ideas on features and design approaches that could benefit your project. (For further reading, check out DBS Interactive’s blog posts on B2B web design and content strategy for additional insights.)

3

Develop a Content Strategy

Content is king, especially for manufacturing companies where your expertise is a major selling point. Plan out the core content components of your new site. This includes not only the text for your homepage and “About Us” section, but also product/service pages, technical resources (spec sheets, whitepapers, case studies), FAQs, and blog or news content.

Think about how to present technical information in a user-centric way: focus on how your products solve problems or meet needs. You might organize content by industry served or by problem solved, which can be more approachable than just listing product specs.

Ensure your content is written in clear language, avoiding unnecessary jargon when possible, and consider employing visuals (charts, photos, diagrams) to complement the text. Every piece of content should have a purpose and connect back to the goals you set. (Need guidance? Our team has published guides on creating effective manufacturing content marketing – a useful reference as you map out your site’s information architecture.)

4

Prioritize Mobile Optimization and Performance

As you plan the redesign, make responsive design and site speed top priorities, not afterthoughts. Work with designers and developers to ensure the new site will adjust gracefully to different screen sizes — test layouts on smartphones and tablets early in the design phase.

Mobile optimization isn’t just about layout; it also means simplifying navigation for touch input and making sure calls-to-action (like “Contact Us” or “Get a Quote”) are easily tappable. Equally important is optimizing for speed: use best practices like compressing images, minifying code, and leveraging modern hosting or CDN services so that your pages load quickly even for visitors in remote industrial locations or on slower networks.

A fast, mobile-friendly site will improve user experience for all and also boost your SEO rankings. (For more technical tips, see our blog article on website performance optimization and mobile UX in manufacturing — it offers a checklist that might be handy during development.)

5

Implement SEO and AEO Best Practices

The greatest website in the world won’t help your business if no one can find it. As you create your new site, implement SEO best practices from the ground up. This means conducting keyword research to understand what terms your potential customers use (e.g., “custom plastic injection molding in automotive” or “high-temperature industrial sealant”), and then optimizing your page titles, meta descriptions, and content to include those keywords naturally.

Ensure your site has a logical URL structure and that you’ve set up an easy-to-use site search for users. Additionally, think about Answer Engine Optimization (AEO): structure some of your content to directly answer common questions in your field. This could involve adding an FAQ section, writing blog posts that answer “How to…” or “What is…” questions related to your products, and using schema markup (structured data) to help search engines understand your content context.

By doing so, you increase the chances of your content being featured in Google’s Quick Answers or being picked up by voice search queries. SEO and AEO efforts help drive organic traffic to your site, ensuring your investment in redesign gets seen by the right people. (Our SEO team at DBS Interactive regularly shares tips on technical SEO and content optimization on our blog – those resources can help you fine-tune this aspect of your project.)

6

Plan the Project and Consider Professional Help

With your goals defined, inspiration gathered, content strategy in place, and technical priorities set, you’ll need to execute the plan. This is where you decide whether to handle the redesign in-house or partner with a professional web design agency.

If you have a capable internal team familiar with modern web development, you might proceed on your own. However, many manufacturing companies find value in collaborating with an agency that specializes in web design and digital strategy for manufacturers and industrial suppliers. An experienced partner can bring an outside perspective, UX/UI expertise, and technical skills to build a site that truly meets modern standards.

Agencies like DBS Interactive have experience building manufacturing websites and can manage the heavy lifting – from initial creative design concepts and writing code to setting up the CMS and ensuring everything is optimized for SEO and accessibility. 

They can also provide valuable input on industry best practices and even help with content creation and photography/videography if needed. If you’re vetting agencies, be sure to review their portfolios and case studies. 

A good agency will work as an extension of your team, keeping you involved through discovery, design, development, and testing phases. Whether you go it alone or with expert help, ensure that you set a realistic timeline, budget, and plan for training your staff on maintaining the new site after launch.

By following these steps, you’ll be well on your way to launching a manufacturing website that looks modern but is strategically equipped to deliver results.