DBS > Interactive

Search Engine Optimization

Get a quote to increase your search engine traffic and conversion rates

Search Engine Optimization is the most difficult aspect of internet marketing and is often confused with Search Engine Marketing. The difference between the two is that Optimization (SEO) is done within your website, while marketing (SEM) is done elsewhere on the web. The difficulty lies in the methodical acquiring of links and how much one has to keep up with. Not only are you competing with others for rank, but the search engines are also constantly adapting results to keep nefarious websites from achieving undeserved rank.

In order to combat this, we follow the search engine guidelines in detail and only engage in efforts that produce long-term sustainable results for our clients. We also stay updated with all the latest updates from the search engines, as well as strategies adopted by the SEO community, to build better sites.

We divide our efforts into two tactics:

• Building relevance
• Building authority

Building Relevance

The process of building relevancy is where most onsite optimization occurs. Making web pages more relevant to the searches on the web entails several areas of focus:

• Keyword research and targeting - We will identify the keywords in your industry that yield high traffic and are well suited to your site. This is more tricky than it sounds, as Google itself says 20% of all searches they see everyday are brand new, and the average word length of a search is 3-4 words
• Site architecture- We will examine your site to make sure it is easy to navigate by visitors and search engines alike.
• Meta tags, site maps, and robot files - These are some of the under-the-hood technical things we adjust to make your website easier for the search engines to rank.
• Content optimization- We will review your content and adjust to harmonize with our relevancy efforts. Check out our Content Development page for more details.
• Search engine submissions - The search engines have a variety of means for you to help them rank your site, as well as help them showcase your products, services, images, and locations.

Building Authority

Authority is hardest thing to achieve in the eyes of the search engines. Built upon the strength of links pointing to your site from other sites, the search engines, in turn, look at the authority of these other sites to factor the worth of the external links. They are also wary of any underhanded techniques to acquire links, such as link spamming comments on blogs and forums or buying links (though there are some exceptions). The tactics we employ to help acquire links include:

• Submissions to industry specific directories
• Submissions to product/service directories
• Submissions to location directories
• Content development that provides linkable resources for the community
• Inquiries for links or reviews from relevant bloggers
• Partnering with resources or other relevant authority sites for links

If you have any questions about our services, or would like a quote, do not hesitate to contact us. We highly recommend you considering our comprehensive site review to help adopt a thorough site strategy.

Expand your reach online, through our proven methods of improving traffic and conversion rates.