As a full-service interactive agency, we are expected to understand all facets of the web. When a client comes to us with a question, it is our job to steer them in the right direction, and away from any situations that could harm their reputation. Recently, we were confronted with a question that to most would seem harmless enough. To jump-start a new campaign, a client was considering purchasing an email list. The allure of purchasing an email list is often hard for some businesses … Continue reading →
Think Google’s algorithm changes are determined only by a mathematical equation run by a gigantic computer? Think again! Since at least 2004, Google has utilized the services of third party companies to hire search quality evaluators- actual humans who help rate the quality of results and test potential algorithm configurations to see if they work as planned to improve results. I recently learned about Search Quality Evaluators from a Search Engine Land interview with one. Evaluators are asked to test algorithms or potential algorithm changes … Continue reading →
Let’s suppose you’ve recently completed a website redesign. Aside from the fresh facelift given to your website, your redesign may have also included a Content Management System (CMS), which allows you to take charge of updating your content. Using a CMS rather than a web design professional makes economic sense, and affords you some control without having to learn how to code. Often times though, a basic CMS may lack a bit of functionality that you believe would be beneficial. Thankfully, someone else has likely … Continue reading →
SOPA (Stop Online Piracy Act) and PIPA (Protect IP Act), the controversial bills that have stirred an abundance of protests, were initially proposed as a solution to Internet users illegally downloading and/or accessing copyrighted material. Despite early support from the Senate and many major companies, the bills became a target of public scrutiny because of how they would restrict seemingly inherit freedoms of the Internet. SOPA and PIPA are not protested because they attempt to enforce existing copyright law, but instead how they would enforce … Continue reading →
Google is always looking for the opportunity to upgrade search quality. Just about every month, Google makes one significant update to the search algorithm, but for every one major change there are many tens of minor changes. The amount of updates last year was reportedly over 600, To help simplify the hundreds of changes that happen each year, Google typically assigns a catchy codename to each major algorithm change. Algorithm changes with codenames such as Panda and Freshness should stand out in your memory as … Continue reading →
DBS>Interactive has seen and experienced a lot of change throughout our 10 years as an interactive agency. So much so, that it’s sometimes funny to think about how things used to be. We were building websites when a dial tone was required to access the Internet. We were building websites when Yahoo was the #1 search engine. We were even building websites when floppy discs were the industry standard. Throughout all the change in the industry, however, our core values have never altered. We still … Continue reading →
1. What is HTML5? HTML5 is the next generation web technologies that are still evolving, and partially adopted by some browser vendors. Technically speaking, HTML5 is a set of proposed specifications that describe a revolutionary set of tools for creating web content. These specifications have been evolving and will not be finalized, and fully implemented, for some time yet to come. HTML5 is also sometimes a buzzword that describes a group of next generation web technologies. The core of these technologies is the HTML5 … Continue reading →
Although Santa has just barely had enough time to complete his journey back to his elf-filled, ice fortress in the North Pole, as a technology-loving fool, I’m already hard at work preparing my Christmas wish list for next December. Reflecting back on the past year, it’s hard to deny the significance that 2011 had on the online and tech community. 2011 brought with it three of the largest changes to Google’s search algorithm since it’s incorporation in 1998; changes that vastly improved the relevance and … Continue reading →
Fueling Trends The end is nigh for 2011! It’s time to start preparing for snow, holiday parties, and the upcoming web design trends of 2012! We all know that technology is growing exponentially, and that change is generally fueled by necessity. The Internet changed a lot in the last year, and we can only expect that it will change by leaps and bounds again in 2012. Making your website stand out amongst the crowd will depend on your ability to identify the upcoming web design … Continue reading →
Year of the Share, not to be confused with Year of the Cher! Facebook’s Mark Zuckerburg coined “the law of sharing” a few years back, where he predicted the amount of information shared digitally will double each year. Social media growth and adaptation logged some impressive numbers in 2011: Active Facebook users topped 800 million, and increased over 50% in daily users Foursquare hit 10 million members LinkedIn has grown over 100% since 2010, with over 100 million users worldwide Google + debuted, and is … Continue reading →
