Just how important is it to rank first? Studies show that the divide between first and second place can be huge. Specifically, a page that ranks first has a 53% click rate, while a page that rank second drops to just 15%. In today’s competitive market, it’s imperative to gain that extra advantage. Particularly, if you’re a small business. There’s no guarantee that you will catapult to the top, but if your ranking has been stuck in neutral, give these approaches a try. Below are … Continue reading →
Google Search Guru Matt Cutts recently released a new video as part of his Webmaster Video series that helps to clarify ‘What should we expect in the next few months in terms of SEO for Google?” The video provides insight into a number of algorithm changes, penguin updates and Webmaster Tools improvements that are likely to be rolled out in the coming months. Here are 8 takeaways that Matt addressed in the video: 1. Penguin Updates Tentatively named Penguin 2.0, the latest version of Penguin … Continue reading →
We’ve referenced the semantic web several times in the past, and how its creation will forever alter our experience with the Internet. Within the past year, Google has made significant strides in making the future of search a thing of the present. Available as a mobile application for both the Android and iOS operating systems, “Google Now” operates as an intelligent personal assistant – predicting and delivering the information that it believes is relevant to your needs, interests and current condition. How It Works Google Now … Continue reading →
Has a website loading too fast ever annoyed you? What about too slow? Yea, slow is not good. Even worse, Google will downgrade slow sites. Not all hosting environments are the same. The low-end hosting providers tend to provide, well …. low-end quality, and potentially low-end performance. This might work fine for a simple, low traffic site. Since server virtualization became a big deal and drove server prices down, many hosting providers have begun to offer a type of service commonly called “VPS” — Virtual … Continue reading →
Whether you have an existing business or you’re building one from the ground up (literally or, in the case of an ecommerce site, figuratively), you have to construct your brand. In this week’s blog, we’re going to take a look at the pieces of branding that, when fully formed and assembled, result in a solid brand. Let’s start the blueprint for your brand with the foundation: your logo. This is going to be your symbol. This one insignia is meant to represent your entire company. … Continue reading →
Web design has come a long way in the twenty years since the first website was published. The ease of use that today’s users experience on sites like Google and Amazon.com necessarily resulted from the trials of the early days. While design techniques may come and go, one overarching goal of our efforts is increased usability. Here are a few ways to improve the readability of a web page. Split up the content. What Google did: Google isolated the most frequently-used part of the page … Continue reading →
DBS>Interactive’s designs for St. James Court Art Show, University of Louisville Physicians and Leadership Louisville were all award winners at the 11th Annual Horizon Interactive Awards. More than 1000 entries from 25 different countries were judged in this year’s competition. The awards were announced April 15th. DBS>Interactive won a Gold Award in the Websites-Responsive/Mobile Design for the St. James Court Art Show website. The panel also awarded DBS with a Bronze for the same site in the Advocacy/Non-Profit category. The web design for Leadership Louisville … Continue reading →
Sometimes, the term “old school” is a compliment; a term of affection or respect. It’s rarely used in a positive manner when describing online marketing. The ever-changing, minute-to-minute world of online marketing and SEO allows little room for anything “old school.” Some marketers and their clients consider email marketing an “old school” method, but with a solid approach, it can still be effective and relevant. According to the Direct Marketing Association, email marketing has a Return on Investment of around 4,300%. When properly executed, an … Continue reading →
Signs relay the information we need to arrive to our destination. Those signs tell us which direction to go, how fast we can drive and when we need to take caution. In your quest to build website traffic, you won’t see something as obvious and glaring as a big, red STOP sign, so here are some subtle signs to look for when you’re trying to navigate the highway of SEO. YOUR SEO WON’T SHARE INFO? APPROACH WITH CAUTION So, you’ve hired a company to do … Continue reading →
Now that JavaScript has won the battle for the most important programming language for next generation web, mobile and desktop applications, web developers can get serious about how to use JavaScript efficiently and effectively. We need JavaScript to build applications, and we need it to enhance the user experience — not detract from it. User experience is more than look and feel, it’s usability and performance too. A recent survey showed that 54% of abandoned shopping carts were due to “slowness.” Nobody likes ”slow.” … Continue reading →
