Keyword Researcher’s Guide to the Galaxy
One of the most important aspects of an effective SEO strategy is the ability to research, analyze, and ultimately select the keywords that are most likely to result in success for your clients. There are a variety of free tools available on the web specifically designed to help online marketers do just this. [...]
A New Breed of Account Manager
Account Managers have been around as long as advertising agencies have existed. If a client wants to advertise their product or service, there must be someone to advise, educate, communicate, listen, produce, and yes, hold their hand.
Account managers can be found in all industries, but their responsibilities remain consistent; creating presentations for new clients, helping [...]
The Importance of Wearing a White Hat
Ever since man invented search engines, there have been individuals whose sole missions have been to exploit their algorithms for their gain. In many ways, this attitude is the foundation of search engine optimization; however there are some tactics that search engines frown upon more than others. These tactics are typically referred to as black [...]
Outlook vs Google, A Case Study
Microsoft has generally dominated the business market with products like Microsoft Office and Outlook. Outlook has been a particularly successful product for Microsoft, giving users an all-in-one package for managing email, contacts, and appointments, with the added benefit of integrating seamlessly with other Microsoft products.
Long-time Outlook users love the features built in, and consequently are [...]
Using A.C.D to Achieve Success with Clients
There is a specific height of importance to the jobs we do everyday. As the client service team, we hold ourselves to the highest regard; pleasing clients that sometimes may be incapable of feeling satisfied. A happy client is a paying client, and if your actions (or lack thereof) remove this glee from the equation, [...]
Need Web Design Inspiration? Go To A News Stand!
Do you ever grow tired of seeing the uninspiring, cookie-cutter site designs that seem to be so prevalent on the web these days? Don’t you wish that there were somewhere or someone you could consult to find the next, game-changing web design trend? Believe it or not, this somewhere may actually be in [...]
Increase On-site Goal Conversion Rates with A Few Simple Tricks
The 1950’s marked the beginning of what we now identify as the foundation of modern marketing. In those days, calls to action were relatively simple. A “Buy Now!” or “Order Today!” placed somewhere in ad copy was all that was required to motivate users to try your product.
These days, calls to action are [...]
Google TV, A Modern Spin of an Old Idea
Do you like TV? Of course you do. How about the Internet? I know, stupid question.
So what could be better than surfing the Internet on your TV? Well here comes Google TV, the seemingly obvious fusion of two of America’s favorite information avenues (Or preoccupations depending on whom you ask). Of course, this is not [...]
3 Easy Tips To Improve Your Client Relationships
Listen To Their NEEDS, Not Their WANTS
As obvious as it may seem, listening to your clients is absolutely imperative to a successful relationship. We are client service professionals; we are responsible for recognizing and understanding our clients’ needs, even when they don’t directly communicate them.
Far too often in this industry, a lack of engagement by [...]
The Future Is Open
In a recent blog, Jonathan Rosenberg, Senior Vice President, Product Management at Google had this to say:
At Google we believe that open systems win. They lead to more innovation, value, and freedom of choice for consumers, and a vibrant, profitable, and competitive ecosystem for businesses. Many companies will claim roughly the same thing since they [...]