Skip to content
Kao Collins

Kao Collins Inc.

Emerging as a Global Inkjet Contender

01

Challenges

  • Tell the story of the company’s innovative existing and new products and services, known by few outside their base of loyal customers.

  • Make the brand familiar to the industrial inkjet OEMs, major commercial printers and the packaging industry.

02

Strategy

High Performance Website

Impatient users abandon slow websites, especially in emerging markets. Fast page loading speeds would be key. The website would also need to adhere to international standards for accessibility and be built to best practices for user experience.

Organic Search Optimization

Since B2B business primarily originates online, keyword research identified the greatest opportunities for improving SEO and organic search traffic across the website’s pages and blog articles.

International Reach

Attracting international audiences in Europe and emerging markets in Asia involved demographic research and understanding search trends. A unique Mandarin-language site hosted in China would reach the coveted market.

Integrated Marketing

Engage audiences at key touchpoints across digital and offline marketing channels, including integrated campaigns leveraging social media, email marketing, earned media, experiential events, and trade publication advertising.

Expert Content

Publishing high-quality content through informational blog articles would establish credibility, build the brand’s authority in the industry, and improve site performance and rankings within targeted search results.

Technical SEO

Keywords are just one small part of an effective search optimization formula, so the website needed technical SEO that would enhance the user experience, including powerful metadata, improved page loading speed, and advanced structured data.

03

Solutions

We combined a scalable, high-performance website with brand elevation and multinational integrated marketing to transform an industrial inkjet ink manufacturer from invisible to irresistible, reaching high value industrial printing prospects around the world and driving explosive growth in new business leads.

screenshot of the Kao Collins b2b website home page

Global Accessibility

We launched an ADA-compliant website that was accessible to worldwide audiences and offered clear user pathways for discovering products and services offered by Kao Collins for the major printing technologies.

Kao marketing examples

Expert Copywriting

We wrote highly technical and expert content that highlighted industry applications of the brand’s innovative inks, driving more readers to convert to leads and elevating the website in organic search results.

Kao X-BAR site

Product Launches

We launched new products through unique website destinations, landing pages, and microsites with user-centric designs and high-quality content optimized for targeted organic search keywords.

Kao Collins social media

Integrated Marketing

We used email marketing, offline marketing, and social media to attract users to visually appealing website pages and digital content that generated interest and new business.

04

The Website

As the foundation and digital hub of all the brand’s marketing efforts, the Kao Collins website achieves fast load times – up to 6.5 times faster than the industry average – while complying with international web accessibility standards. Additional microsites showcase new brand verticals and grow brand presence in international markets like China.

the kao collins website on desktop and mobile devices

Browser-Based PWA

We built the site as a highly-secure progressive web app (PWA) to offer scalability for adding new products and services.

Meeting Best Practices

The site follows industry best practices for web development and user experience, making it fast and accessible on any platform—especially in emerging markets with limited internet bandwidth.

Technical SEO

Our development team built in code-level search optimization known as technical SEO, which elevates the brand and keywords in search engines, especially for voice searches.

Digital Compliance

The site is built to international standards (including WCAG and ADA-compliance) for web accessibility, delivering an enhanced user experience and SEO performance while reducing legal exposure.

05

Integrated Marketing

Content Marketing

Expert content establishes brand credibility, offers valuable industry insights and search performance through organic and technical SEO.

Email Marketing

Targeted email campaigns reach prospects interested in products and services offered by Kao Collins for specific digital printing technologies.

Trade Advertising

Product-focused offline advertising highlights the brand’s unique value proposition with simple messaging, bold visuals, and a unique URL to track campaign engagement and performance.

Social Media

Paid and organic social media supports account-based marketing efforts to reach targeted verticals and specific prospect personas.

Contact Us

We are committed to delivering real business results.

Request a Quote

Proudly Working With

kao logo.
springstone logo.
zeon logo.
schneider logo.
rescare logo.
big-ass-fans logo.
papa-johns logo.