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Portfolio: Arrow Cryogenics

Design From Start to Finish

Arrow cryogenics component

An established metal, plastics, and rubber finishing company, Arrow Cryogenics, came to DBS with an aging website that needed a fresh design and elevated performance.


Arrow mobile screens

Our Goals

  1. Bring the website’s SEO and UX up to current industry best practices.
  2. Convey the high quality of Arrow’s chemical processing and finishing services through focused design, imagery, and messaging.

Example user persona

Learning the Customer

We conducted in-depth interviews to inform customer personas that represented Arrow’s target audience of manufacturers, including Engineers and Job Shop Owners.


Drawing Up the Blueprint

We structured the site to quickly lead each Arrow persona to their end goal, providing crucial information that visitors need along their pathways through pages.

Screenshots of Arrow Cryogenics site

A Storybook Ending

Lighting-fast website pages. Designs that engage the target audience. SEO and content that attracts audiences who become Arrow’s newest customers and partners.

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