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Case Study: Papa Johns

Versatile Intranet Delivers Strong Foundation for Corporate Communications

Known for its “Better Ingredients, Better Pizza,” the international pizza restaurant chain needed to unify a patchwork of communication resources serving their 17,000 employees and nearly 5,000 franchise operators in almost 50 countries.

Services Offered: Web Development, Web Design, Custom Integrations, Custom Analytics, UX/UI Design

Results Snapshot

  • Fast loading, especially crucial for international stakeholders
  • Simplifies content management and delivery
  • Offers insights into user behavior on the site
  • Planning for Phase 2 accelerated after the successful launch
  • Increased adoption and engagement


The company’s existing intranet was not easily accessible, and email was no longer efficient nor effective, despite being the primary distribution channel. The corporate communications team needed a modern portal for franchisees and employees that more efficiently distributed daily content and provided a resource library for their different internal and external audiences.

Papa John's intranet on a laptop and phone



Focus On Content

Publish unique and overlapping content the different personas to create better usability, functionality, and adoption of the platform.

Cloud-Based Platform

Build a scalable solution on the Crafter CMS cloud-based platform that was familiar to the corporate IT team.

Mobile-First Strategy

Content on the website would need to be strategically organized and structured to build the brand’s credibility and authority around industry topics.

Design to Support the Brand

Content on the website would need to be strategically organized and structured to build the brand’s credibility and authority around industry topics.

Custom Goal Measurement

The planning focused on the goals of multiple stakeholders and incorporated analytics understanding site performance and user behavior.

Single Sign-On Security

Incorporate a single sign-on protocol that limits permissions and access for internal and external users.



With experience working in multiple open-source content management systems, we applied our strategic development processes to build the company’s new portal on their Crafter CMS cloud-based platform. The result was a scalable enterprise web portal that saves time for all users, including the corporate communications team and the corporate information technology team.

Unique User Experiences

The platform delivers customized experiences and information for two unique personas: Employees and Franchisees. The intranet behaves as two unique sites wrapped in a single platform with a cohesive design.

Custom Integrations

The site also integrated a stock exchange ticker and social media, in addition to the single sign-on. The platform integrates with a corporate communications system to update users when new content is released.

Metrics and KPIs

Custom analytics enable the corporate communications department to measure downloads and engagement with the intranet so they can compare one cohort to another.

Fast Delivery

Designed with a mobile-first approach, the intranet offers a seamless user experience on smartphones, tablets, and desktops.

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