ZEON SMI
Case Study: ZEON SMI
From Materials to Masterpiece
The new ZEON SMI site needed to balance practical functionality with ZEON's advanced products and diverse industry sectors. The goal was to enhance the user experience, strengthen the brand, and support future growth.
Driving Progress with Specialty Materials
Zeon SMI, a subsidiary of ZEON Corporation, manufactures high-performance specialty materials, offering innovative solutions in industries like electronics, automotive, and biotechnology to drive technological advancements and growth.
Goals & Objectives
Blending Functionality With Innovation
The new website needed to blend functionality with the company’s innovative product offerings and diverse business sectors. The aim was to improve the overall user experience, elevate the brand, and prepare the site for expansive growth.
- Showcase advanced technology and high-quality materials
- Implement scalable architecture in an easy-to-manage platform
- Optimize website performance and speed
- Align user experience with business sectors
- Highlight product specifications and value propositions
- Elevate and align the brand
- Increase marketing qualified leads
Strategy
A Proven Formula for Results
Our collaborative, methodology provided the essential intel to buid the ZEON's high-performance, scalable website, with each phase designed to support the next.
- Defining the brand
- Creating the visual framework
- Developing personas
- Producing unique user stories
- Mapping user flows
- Building the sitemap, wireframes, and mockups
Wireframes
Mockups
Challenges
Isolating the Reactive Elements
From the get-go, we kept the team focused on potential roadblocks, making sure everyone was aligned, sticking to the plan, and quickly handling anything that could throw us off track.
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Design Alignment
Creating a modern look that matched ZEON’s brand and spoke to technical and non-technical users.
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Information Balance
Delivering just the right level of technical detail without overwhelming broader audiences.
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Value Proposition Clarity
Crafting sharp, persona-driven messaging highlighing ZEON’s unique advantages—fast.
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Website Consolidation
Merging two websites into one.
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Raw Materials vs. Applications
Structuring the site to delineate ZEON’s materials and industry applications.
Shaping the Solution
From Complexity Becomes to Cohesive Structure
Insights were the catalyst that sparked every decision—igniting a deliberate, user-first process that turned complex needs into a sleek, high-performing website.
Personas Shape the Formula
We built around real users—what they need, what they do, and what motivates them to act.
User Stories Define the Reaction
By ranking each scenario, the client defined the page structure and design, making sure it aligned with customer priorites.
Flows Accelerate Action
Like a chemical reaction fine-tuned for efficiency, every step was mapped to reduce friction and get users where they need to go—fast.
Wireframes Form the Molecular Structure
We created flexible digital frameworks for pages represented industries, applications, and products—clean, user-friendly, and ready to grow with ZEON’s evolving needs.
Visuals Elements Click into Place
Striking visuals, clear headlines, and purposeful CTAs kept users engaged and moving with confidence.
Design Balances the Equation
Bold, modern visuals reflect ZEON SMI’s innovation while staying true to the parent brand’s DNA.
Mockups Catalyze Development
The final designs refined the raw ingredients into a powerful, tangible user experience.
Development
Bonding User-Centric Design to Performance
DBS developers, using Craft CMS, turned the comprehensive strategy into a high-performance, user-friendly website, leveraging the strong trivalent bond between speed, security, and user experience.
The robust foundation supports traditional SEO and emerging AEO (answer engine optimization), ensuring visibility across keyword-based search results and conversational LLM (large language model) generative AI results.
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