Case Study: Zeon Chemicals

Get a website on the first page of search results in multiple countries, including emerging markets in Asia. Present highly technical information about industrial chemical products in an appealing way for both engineers and purchasing managers that gave the brand more essence.

Multi-National Optimization

To engage a global audience, the site had to deliver a fast and intuitive experience to users in multiple countries with varying connection speeds and devices.

Data-Driven Improvement

Continuous A/B testing would help Zeon learn which page versions resonated most with prospects so they could adjust content to generate more leads.

Managing Made Easy

We needed to make it easier for Zeon to update technical data sheets and product charts featured across the website.

Compelling Imagery

The website needed appealing visuals that enticed visitors to learn more about products and submit their contact info.

Detailed Product Insights

We had to present complex technical information in a coherent and digestible way to make product performance stand out for both engineers and purchasing managers.

Organic SEO

To draw international prospects seeking niche chemical products, Zeon’s site needed a robust keyword strategy to elevate its search rankings.

We combined striking visuals and data-driven design with intuitive navigation in a new site that helped Zeon Chemicals become a first-choice provider of synthetic elastomers across the world.

UX Design

Optimized for mobile, the new site offered users a superior experience that improved lead generation, navigation, and bounce rates.

Superior Hosting

A Content Delivery Network (CDN) was used to ensure Zeon’s new site would perform for customers browsing anywhere in the world.

UI Design

We made it easy for users to access the technical product information they needed, including content downloads, contact buttons, and product applications designed to be more prominent.

Custom Integrations

We made it simple for Zeon’s team to quickly update product data sitewide by dynamically linking all product data on the site through the CMS.

Dynamic Content

Logic built into the site through Google Optimize continually tested different callouts, helping Zeon see which calls-to-action drove conversions.

Custom Analytics

Tags were customized in Google Analytics to track form completions, page scrolling, file downloads of technical data sheets, and mobile calls to the site.

We proved that a website featuring technical data about raw materials used in rubber, hoses, and rollers for laser printers could be presented in a gorgeous, coherent design that outperformed competitors.