- Create a web presence that conveys the quality of Transcell products and their engineering expertise in the force measurement industry.
- Design the website to generate qualified leads through an intuitive user experience and focused messaging.
We developed a strategy that makes the website attractive for prospects–specifically engineers, business owners, and operations managers–and demonstrates how Transcell’s force measurement solutions support their industrial applications.
Typography & Color
We used typography to establishing hierarchy and express the new brand presence.
Design with Weight
We created a design that makes the business and its suite of force measurement solutions and engineering services more approachable, including strategic placement of branding elements and on-page illustrations that support the brand story.
Content with a Purpose
We wrote SEO-friendly landing pages and developed content that reflects the depth and breadth of Transcell’s knowledge of force measurement applications in a way that nurtures industry personas through the website marketing funnel to become new sales leads.
Development with Foresight
We designed and built an accessible, SEO-friendly PWA that is scalable for future business growth and marketing efforts, supported by an optimized architecture that will elevate search performance and user experience of the site moving forward.