Portfolio: Thunderbird
ThunderbirdÂ
Microsite
Chills and Thrills:
The Thunderbird Success Story
Memorable thrill park rides depend on suspense and anticipation. That thinking sparked the promotional campaign for a new rollercoaster at Holiday World in Santa Claus, Indiana.
The Thunderbird white-knuckle campaign relied on a microsite that kept visitors on the edge of their seats over 66 heart-stopping days leading to the reveal of a new death-defying ride at the family fun park.
Goals
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Maintain visitor engagement by strategically releasing teasers, updates, and interactive content over 66 days.
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Generate buzz among worldwide roller coaster enthusiasts and the media.
Challenges
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Create exhilarating content to maintain audience engagement leading to the public announcement.
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Automatically launch a new website installment of the 66-day countdown.
Announcing a Legend
The microsite visuals were all based on teasing out the new ride based on the legend of the Thunderbird and the Pilgrims’ 66-day voyage on the Mayflower.
Visit Holiday World yourself to take the voyage, it really is a wild ride!
