PMA’s new website has been widely praised by internal stakeholders and other prominent members within the Presbyterian community. Through content strategy and analysis of existing data, we were able to reduce the website from 100,000 pages to 10,000 pages. By doing this, PMA was able to put an emphasis on creating story-driven content for their readers and followers that was previously missing. In this case, less was more as the streamlined site offers a new level of control to PMA while providing their visitors with a better user experience.
- 90% decrease in number of pages
- New Visitor % increased by 6.5%
- 310 happy employees