Case Study: PMi2 Website Project

Name: DBS Interactive
Price range: $

Precision in Motion

Unquestionably, PMi2 possessed the expertise, innovation, and proven results. It needed a high-performance website to showcase its full potential. The website redesign delivered more than a new look. It told PMi2’s story to establish dominance.

Services

About PMi2

A Reputation that Demands Attention

More than just a CNC job shop, PMi2 has risen to become a strategic manufacturing partner known worldwide for precision solutions. The company has been driving customer success with advanced technology and expert craftsmanship since 2000.

Objectives

Business Beyond Boundaries

PMi2 partnered with DBS Interactive to create a high-performance, adaptable website that could grow with their expanding services. The goal was to build a platform to support marketing and position the company as a leader in machining and automation.

Aligning the Vision
Showcase leadership in machining and automation.
Support Growth
Drive more business.
Improving User Experience
Reflect the in-person customer experience.
Elevating The Brand
Position PMi2 as an industry leader.

Challenges

Breaking Through Barriers

The project presented unique challenges, each as demanding as the company’s work in automation and precision machining.

Distinguishing Service Areas

Communicate the company’s diverse service offerings.

Crafting the Brand Story

Develop messaging highlighting PMi2’s expertise and value proposition.

Market Positioning

Establish PMi2 as a forward-thinking leader appealing to new industries.

How We Did It

Blueprint to Breakthrough

Aim high and hit the mark. That’s what PMi2 does, and that’s how we approached the website project with thoughtful planning and design.

Strategy - Info Driven, Designed for Success

Stakeholder interviews revealed insights into user goals, motivations, and pain points. Personas guided the site’s structure and messaging.
Positioning - Framing Excellence

PMi2's messaging underscores its dedication to precision, timely delivery, and innovative automation, reassuring quality engineers, manufacturing managers, and executives that they can rely on PMi2 for immediate solutions and long-term success.
Architecture - Foundation Without Ambiguity

The sitemap breaks down content into easy-to-navigate areas for services, industries, and applications. This helps users get where they need to go and assists traditional search engines and AI platforms in understanding the site. Still, it's just one piece of the overall approach to achieving brand visibility.
Design and UX - Crafting the Experience

Modern layouts balance functionality with aesthetics. Visual elements like icons, bold imagery, and clean typography guided effortlessly through the site.
Development - A Supercharged Engine

The flat-file Statamic CMS platform ensured speed, security, and scalability. Features like CI/CD integration supported smooth periodic updates while optimizing performance metrics.

Iconography

Results

Precision Delivered

It’s a powerhouse built for growth. Prepared technically to dominate SEO and AEO for generative AI, it cements PMi2’s industry leadership while delivering a rewarding experience for every visitor. Engineers see solutions. Executives see the value. Decision-makers find the right fit.

Users get what they need—fast.

With PMi2's precision as our guide, we delivered a website engineered with best practices for top speed, SEO, accessibility, and sustained peak performance.