Holiday World

Holiday World & Splashin’ Safari is an award winning theme park located in Santa Claus, Indiana. Holiday World & Splashin’ Safari has the distinction of being the world’s first theme park and is #1 for Family Fun!


Holiday World & Splashin’ Safari partnered with DBS to redesign their website to present visitors with an online experience that encompasses the fun and excitement of an adventure to the world’s first theme park. Holiday World & Splashin’ Safari wanted users to be able to easily browse rides, shows, and special events at the theme park while providing users quick access to ticket purchasing and park information.



  • Responsive Design
    Utilizing responsive design the site takes advantage of JavaScript to detect the size of the users screen to size the main navigation, sidebar, and banner image to any device. DBS also ensured that the site would be as mobile friendly as possible by ensuring that only the maximum size of an image necessary to fill the screen space would be loaded when being viewed on a mobile or tablet device.
  • Custom Filter and Sort
    Holiday World & Splashin’ Safari serves visitors whose theme park interests are all uniquely different, so DBS implemented custom filter and sort functionality on the web redesign. DBS designed all the ride pages to be dynamically tied into the main rides landing page so that users can easily filter and sort by several different ride criteria to craft their perfect personalized Holiday World & Splashin’ Safari adventure!


DBS designed the new website for Holiday World & Splashin’ Safari to feature an enhanced user experience using responsive design techniques.  DBS also implemented several custom widgets to give users real time updates regarding park operating hours, ride closures and current weather conditions at the park easily from the home page.


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