Interactive plant-floor navigation
Case Study: EXAIR Interactive Plant Floor Experience
The Factory Became the Interface.
The Interface Produced the Sale.
When Engineers Can See It, They Can Spec It.
EXAIR needed a better way to show how its compressed air and fluid management solutions fit within food and beverage production. DBS created an interactive plant-floor experience where engineers, plant managers, buyers, and sales teams can explore a production line, open application hotspots, and quickly connect manufacturing processes with the right EXAIR solutions.
Designed for the web, trade shows, customer presentations, and field sales, the experience simplifies product discovery across a complex technical portfolio.
Goals
Clarity Was the Goal.
Every Feature Followed.
EXAIR needed customers to identify the right solution faster, and sales teams needed an effective way to demonstrate value in the moment.
Product Clarity
Help customers see where EXAIR products fit within production workflows and what each solution helps them solve.
Sales Enablement
Give sales representatives an engaging tool for trade shows, customer meetings, and product demonstrations.
Guided Discovery
Move users from manufacturing applications to relevant EXAIR solutions without sending them through traditional product category pages.
Challenges
Breadth Is an Asset.
Complexity Is the Obstacle.
EXAIR offers nearly 20 product families spanning compressed air, spray technology, cooling, conveying, static control, vacuum generation, and industrial housekeeping. While that breadth is a strength, it also makes product discovery more challenging.
Customers often know the production problem they're solving, but not which product to start with. The experience needed to simplify exploration without sacrificing the technical detail engineers and buyers depend on.
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Product Breadth
Organize a large technical portfolio so users can move through it quickly.
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Sales Utility
Create one experience for website visitors, trade shows, customer education, and sales presentations.
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Application Context
Connect EXAIR products to the production processes where they are used.
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Cross-Device Usability
Make the interaction easier to follow across desktop, tablet, and mobile.
Strategy
From Products to Production Processes
DBS shifted the experience from a product-first approach to an application-first one. Instead of browsing product categories, users begin with the production process, exploring the plant floor through interactive hotspots that connect each application to the right EXAIR solution. This approach helps technical buyers identify relevant products faster while giving sales teams a more intuitive, visual way to guide customer conversations.
Solution
The Plant Floor Became the Interface
DBS designed and developed an interactive plant-floor experience that places EXAIR's solutions within a realistic food and beverage manufacturing environment. Users explore the facility through 15 contextual hotspots, each connecting a production process to relevant EXAIR products for cleaning, cooling, drying, conveying, spraying, and static control.
Core Elements
15 contextual hotspots
Hover previews and full product modals
Zoom-and-pan desktop interaction
Guided navigation and smooth animations
Expandable architecture for future products and environments
Responsive design for desktop, tablet, and mobile
Development
A Rich Experience Without Extra Weight
DBS refined hotspot placement, zoom behavior, animations, responsive interactions, and visual hierarchy throughout development.
The high-resolution plant floor graphic was optimized to keep page weight manageable, while modal imagery loads only when a user interacts with a trigger point. Custom CSS and JavaScript kept the interface clean, with WCAG AA considerations for contrast, keyboard navigation, assistive text, and labeling in the markup
Results
A Sales Tool Customers Can Understand Quickly
The finished experience gives EXAIR a flexible product education and sales asset for website visitors, trade shows, customer meetings, and field sales conversations.
Technical products become easier to evaluate because users see them in application context.
Sales teams can move from explanation to demonstration faster.
Customers get a more direct path from production challenge to product understanding.
Customers get a more direct path from production challenge to product understanding.
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