Portfolio: Employment Transformation Collective (ETC)
A Platform for Possibility and Purpose
ETC champions inclusion within global corporations like Microsoft. They wanted to prove that with a new website reflecting their principles. The nonprofit came to us to build a website independent of its parent, one that would set a high bar, blending energy and accessibility.
Goals & Objectives
Accelerate ETC’s Impact
Every objective shaped the mandate for the website and content to be the engine and fuel for driving traffic, improving conversion rates, and positioning the nonprofit as a leader in workplace accessibility.
- Increase website traffic
- Boost Conversions
- Strengthen Brand Awareness
- Communicate Value Clearly
- Accessibility Thought Leadership
Challenges
Not Just Accessible. Exceptional.
By pursuing AAA compliance, we tackled real hurdles and showed that leadership in accessibility means never shying away from tough challenges, which included achieving business goals that would support the non-profit’s bottom line.
Achieve True Accessibility
Full WCAG AAA compliance with complete functionality.
Build for the Future
Scalable structure to support thought leadership content.
Elevate Brand Awareness
Stay visible while honoring strict brand guidelines.
Communicate Value Clearly
Highlight ETC’s proposition and service breadth.
Generate Qualified Leads
Drive high-value prospects through the website.
Strategy
Putting People First
One. Powerful. Idea. Accessible digital spaces must welcome, empower, and inspire everyone. That doesn’t happen with only meeting technical requirements.
Discovering the Heartbeat of Our Audience
We didn’t assume. We asked. Through interviews and workshops, we surfaced the real needs of HR leaders, DEI champions, employees with disabilities, and advocates. Their insights shaped every decision.
Why it mattered
Understanding your audience is the foundation of inclusivity. Engaging directly with users ensured the site would address needs and remove barriers.
Content That Connects and Converts
We didn’t just optimize. We empathized. User stories and journey mapping helped every visitor, regardless of ability, find what matters. Each page is built for search visibility, user engagement, and measurable impact—showcasing ETC’s expertise where it counts.
Why it mattered
Accessible, well-structured content relies on strong readability and legibility, essential to accessibility. Clear, organized content helps all users quickly find and understand information, boosting ETC’s visibility while ensuring everyone can engage with confidence.
A Foundation for Growth and Leadership
Fueled by ETC’s bold vision, we created a thriving digital platform ready to expand with every new chapter. As ETC’s impact grows, the site evolves, remains vibrant, intuitive, and always ahead of the curve.
Why it mattered
A dynamic, scalable architecture powers ETC’s website, anticipating tomorrow’s needs and growth. Logical hierarchy and navigation keep everything clear, so ETC can keep innovating and leading without worrying about wedging information into outdated frameworks or sacrificing user experience.
Designed to Welcome, Inspire, and Deliver
Every color, illustration, and layout was chosen to elevate both beauty and accessibility. ETC’s new site proves that designing for everyone creates a platform that inspires, welcomes, and empowers.
Why it mattered
ETC became a leader not a follower. Forward-thinking brands that invest in inclusive design gain a potent competitive edge, unlock new markets, and set the pace for innovation in their industry.
Development
Turning Vision into Velocity
