In early 2013, Derby called upon the services of DBS>Interactive to design a new website that would be consistent with their new brand identity and implement a marketing strategy that would help them attract new business and increase quote requests.
A static infographic created using Photoshop and Illustrator that details the struggles the British military faced logistically in transporting the goods necessary to support their effort in maintaining control of the colonies. Since the launch of this infographic just in time for July 4th, 2011 it has seen more than 862 pageviews.View Infographic
A static infographic created using Photoshop and Illustrator to explain the great lengths logistics providers have to go through to deliver your packages on time during the holidays. Since the launch of this infographic in December of 2011 and its recent update for the 2013 holiday season it has garnered more than 3,400 pageviews and 1,300 links.View Infographic
Horse racing is kind of a big deal in Kentucky, so our team of designers created this interactive infographic to display some of the more quirky stats related to Louisville’s biggest sporting event. This infographic was created using scrolling animations and since it’s launch in April of 2012 this infographic has garnered more than 7,200 pageviews, and 400 social shares across social media.View Infographic
Using our vast amount of experience in business-to-business (B2B) marketing, we crafted an online marketing strategy with an emphasis on search engine optimization. To help us achieve our SEO goals, we created interesting content in the form of several infographics, which served as valuable link bait for SEO purposes and unique promotional material for Derby.
Since implementing the new strategy, Derby’s organic traffic has shown tremendous growth in the states where Derby currently maintains warehouses. Organic traffic is up 21.78% in Kentucky, 28.18% in Illinois, 35.16% in Ohio, 27.38% in Pennsylvania and 21% in Tennessee. The infographics have been very successful in increasing traffic to the website and helping us gain links. Ultimately, the change in strategy has led to an overall increase of 33.58% in organic traffic, 76% increase in referral traffic and an overall improvement of the percentage of quality leads that Derby receives.