Derby Supply Chain Solutions

Derby Supply Chain Solutions (formerly Derby Industries LLC) is a third party logistics provider headquartered in Louisville, Kentucky. As a valued-added 3PL, Derby provides a variety of value-added services such as packaging, assembly, and warehousing to businesses across the nation.

Opportunity

In early 2013, Derby called upon the services of DBS>Interactive to design a new website that would be consistent with their new brand identity and implement a marketing strategy that would help them attract new business and increase quote requests.

derby-trio

Features

  • How Logistics Helped Gain America’s Freedom
    A static infographic which describes the integral role logistics played in the Revolutionary War, and how they contributed to American freedom.
  • Logistics & The Holidays
    A static infographic which explained the great lengths logistics providers have to go through to deliver your packages on time during the holidays.
  • The Fastest Two Minutes in Infographic
    Horse racing is a big deal in Kentucky. This interactive infographic displays some of the more quirky stats related to Louisville’s biggest sporting event.
  • Eastern Tennessee
    An animated infographic that highlights the history of the eastern Tennessee region as well as the strategic advantages it offers the business sector.

Marketing Collateral

How Logistics Helped Gain America's Freedom

How Logistics Helped Gain America’s Freedom

A static infographic created using Photoshop and Illustrator that details the struggles the British military faced logistically in transporting the goods necessary to support their effort in maintaining control of the colonies. Since the launch of this infographic just in time for July 4th, 2011 it has seen more than 862 pageviews.

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Logistics & The Holidays

A static infographic created using Photoshop and Illustrator to explain the great lengths logistics providers have to go through to deliver your packages on time during the holidays. Since the launch of this infographic in December of 2011 and its recent update for the 2013 holiday season it has garnered more than 3,400 pageviews and 1,300 links.

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Logistics & The Holidays
The Fastest Two Minutes in Infographic

The Fastest Two Minutes in Infographic

Horse racing is kind of a big deal in Kentucky, so our team of designers created this interactive infographic to display some of the more quirky stats related to Louisville’s biggest sporting event. This infographic was created using scrolling animations and since it’s launch in April of 2012 this infographic has garnered more than 7,200 pageviews, and 400 social shares across social media.

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Eastern Tennessee

The success of a business hinges on several factors, one of the biggest is Location! Derby has multiple strategic locations throughout the central US, so our team chose to highlight the unique history of the eastern Tennessee region as well as the strategic advantages it offers the business sector with this animated infographic. This infgrographic was created to be mobile friendly and features JavaScript animations, since its launch in March 13’ it has seen over 9,500 pageviews.

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Eastern Tennessee

Solution

Using our vast amount of experience in business-to-business (B2B) marketing, we crafted an online marketing strategy with an emphasis on search engine optimization. To help us achieve our SEO goals, we created interesting content in the form of several infographics, which served as valuable link bait for SEO purposes and unique promotional material for Derby.

33.58%increase in search engine traffic
76%increase in traffic from referring websites

Impact

Since implementing the new strategy, Derby’s organic traffic has shown tremendous growth in the states where Derby currently maintains warehouses. Organic traffic is up 21.78% in Kentucky, 28.18% in Illinois, 35.16% in Ohio, 27.38% in Pennsylvania and 21% in Tennessee. The infographics have been very successful in increasing traffic to the website and helping us gain links. Ultimately, the change in strategy has led to an overall increase of 33.58% in organic traffic, 76% increase in referral traffic and an overall improvement of the percentage of quality leads that Derby receives.

Images

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