Derby LLC, a prominent national third-party logistics player, collaborated with DBS Interactive to overhaul their digital landscape and optimize lead generation across the Eastern U.S. Our mission? Propel Derby to logistics supremacy through strategic branding and content marketing.
Facing a competitive logistics market, Derby LLC needed to increase visibility and attract new business regionally. Like their approach to logistics, they identified their needs and sought precise solutions.
We understand that overcoming challenges and addressing hurdles head-on is important. This exploration manages budget, time, scope, and, ultimately, results. We tackled several key challenges to elevate Derby LLC’s digital presence and market position
Accurately defining Derby LLC's varied audience personas was central to our strategy. This foundational step ensured that all subsequent work—from content creation to marketing strategies—aligned with audience goals.
Identifying and articulating Derby LLC's unique value proposition in the competitive logistics market required precise market analysis and strategic messaging appeal to target audiences
Implementing enhanced security measures and a modernized design during the 2018 website relaunch was essential for optimizing performance and maintaining user trust.
Developing a content strategy required meticulous keyword research for organic success and technical execution, and a superior user experience was crucial for Derby LLC's industry relevance and audience engagement.
Leveraging the Kentucky Derby was innovative yet challenging. It ensured logistics-focused content resonated with current and potential clients, aligning the brand with a prestigious event without compromising its core message.
Backed by 20 years of experience, our team delivered strategic vision, technical skill, and tactical execution to Derby LLC's project, using our industrial and B2B marketing expertise to create a compelling digital presence.
DBS Interactive empowered Derby LLC to exceed initial expectations and establish a dominant online presence in the competitive logistics market. Our partnership enhanced Derby's digital footprint, driving organic business growth and strengthening Derby's market differentiation.
The new website became Derby's primary sales prospecting and lead generation tool, offering an online experience that increased visitor satisfaction and organic search traffic every quarter over 4+ years.
The five most-visited pieces of website content earned hundreds of inbound links and drive tens of thousands of page views annually.
Derby LLC solidified its position as a leading 3PL provider in the logistics industry, achieving sustained growth and operational efficiency improvements.
Increase in leads generated through the website
Increase in time visitors spend on site
Increase in total page views
Derby LLC used the Kentucky Derby's allure to boost its brand presence in the logistics industry. By linking itself with this prestigious event, Derby got noticed by clients and showcased its creativity. The Derby infographic established a unique brand association that resonated within the logistics sector and generated new business.
Derby LLC's holiday-themed infographic on the logistics of the gift-giving season established the brands supply chain expertise. Insightful facts and trends related to holiday logistics educated its audience and demonstrated the brand's deep understanding of the industry's complexities and challenges during peak seasonal periods.
The Eastern Tennessee infographic vividly showcased Derby LLC’s connection to a region. Through visually compelling graphics and engaging content, the infographic highlighted intriguing facts and unique aspects of the Eastern Tennessee region. Derby demonstrated its dedication to fostering engagement and building meaningful relationships, enhancing its reputation as a trusted partner and ally in the region's economic landscape.
An infographic from Derby which illustrates how logistics helped gain America's freedom during the American Revolution. This provides a visually compelling and informative depiction of the critical role logistics played during America's fight for independence. The content explores various logistical challenges faced by the Revolutionary Army, such as transportation of troops, supply chain management, and communication. Through a combination of clear visuals, concise text, and compelling statistics, the infographic effectively illustrates how the strategic planning and execution of logistics were instrumental in achieving independence for the United States. It serves as an engaging resource to understand the historical significance of logistics in shaping America's freedom.