Case Study: BSC Analytics
Beyond the Cloud, a Crisp, Confident Brand Emerges
As a leader in cloud engineering solutions for Fortune 100 companies, Blue Sentry Cloud saw the future, rebranding as BSC Analytics to signal its shift into data analytics and AI as clients now needed actionable insights, not just cloud-based infrastructure. They turned to DBS Interactive to help bring that vision to life.
Goals
Connecting a Vision with Design and Development
Blue Sentry Analytics approached their projects with the same clarity and precision they apply to their client work.
- Refresh branding while honoring their heritage
- Position them at the forefront of cloud analytics and AI
- Appeal and engage Fortune 100 financial services, insurance, and healthcare sectors
- Simplify the publishing of thought leadership content
Challenges
Defining Risks, Identifying Opportunities
Successfully achieving the project objectives required tackling challenges head-on. Identifying the risks helped focus energy and effort during strategic planning.
- Alienating Existing Clients
Messaging had to balance legacy elements with new capabilities to maintain trust. - Underperforming Website and User Experience
A streamlined user journey with straightforward navigation and compelling content drove engagement. - Misunderstanding the BSC Value Proposition
Clarified Blue Sentry’s flexible "open-scope model" to ensure prospects understood its value. - Reputation Damage
A polished, professional execution enhanced the brand’s market perception. - Scope Creep and Budget Overruns
We set clear feature and function expectations, allowing us to identify changes—adding, adjusting the budget, or deferring.
Strategy
Every Step Aligned with Objectives
From branding and messaging to UX strategy, every decision was made with Blue Sentry’s goals in mind.
Unlocking Stakeholder Needs
We defined seven key personas—executives, engineers, and job prospects—each with unique motivations. By addressing these, we tailored the site experience to resonate with each audience, driving engagement and impact.
We Hear You
Stakeholder interviews supported the branding work, ensuring the design and voice reflected Blue Sentry’s leadership values—blending technical expertise with approachability and emphasizing credibility, collaboration, and problem-solving.
Designed for User Intent
Site architecture supports time-starved users with labels aligning with user motivations and SEO goals. The design balanced BSC’s legacy with modern elements for a user-centered experience.
Development
Confidence Without Complexity
We chose Statamic for Blue Sentry to simplify content management and meet their goal of streamlining publishing workflows. The flat-file architecture—free of traditional databases—provides several key advantages.
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