DBS launched the new bigassfans.com (opens in new window) in February 2014. The website provides a central hub for all Big Ass Fans audiences and products. Full-screen product imagery and large headlines make for a big and bold design. The site features a wealth of custom programming, including an interactive product selector and a custom social media scrolling feed.
Central to the site was the “Big Ass Light Savings Calculator,” an interactive feature that estimated the energy and maintenance savings a company could expect by switching to lights from Big Ass Fans.
In addition, the site features several features that help it reach an international audience. The website offers translation into Spanish and Simplified Chinese to better serve their multilingual audience. Additionally, the site offers e-commerce purchases in multiple currencies.