A big solution for a
big company

The Challenge

Big Ass Fans engineers and designs innovative industrial, commercial, and residential fans for consumers across the globe. Big Ass Fans contacted DBS to design a new website that would generate more leads and sales, capitalize on a growing international market, and capture their larger-than-life philosophy: If it’s not bolder and better, it’s not Big Ass.

Services offered

Social Integration, Multilingual, Web Design, Responsive, WordPress, Email Marketing

The Solution

DBS launched the new bigassfans.com in February 2014. The website provides a central hub for all Big Ass Fans audiences and products. Full-screen product imagery and large headlines make for a big and bold design. The site features a wealth of custom programming, including a savings calculator, an interactive product selector, and a custom social media scrolling feed. In addition, the site features translation into Spanish and Simplified Chinese to better serve their multilingual audience.



The Results

Big Ass Fans’ website started driving more business for the company from day one. Visitors to the site started spending more time on the site and became more likely to reach out to a Big Ass Fans representative. It was a big win for a Big company.

Within 6 months:

  • 177.8% increase in leads generated through the website
  • 52% increase in time spent on site
  • 21.1% increase in total page views