Boost Brand and Product Awareness
Portfolio: American Beverage Marketers App
A Toast to a High-Performance App
American Beverage Marketers (ABM), renowned for their premium cocktail mixers Finest Call® and REAL®, approached DBS Interactive for a mobile app to showcase their products and provide an extensive recipe library, aiming to inspire and engage users with creative cocktail ideas.
Objectives
Setting a High Bar for Success
Driven by their bold vision, ABM and DBS set out to elevate brand visibility, increase sales, and support key industry players. The resulting app keeps ABM’s mixers at the forefront.
Drive Sales
Support Industry Professionals
Inspire Creativity
By combining these elements, ABM sought to create a solution that promoted their products and made them indispensable to users.
Navigating the Mix of Technical and Creative Hurdles
Beyond the challenges a mixer beverage company faces—such as brand loyalty, skepticism toward new products, and the need for bartender education—building a mobile platform like ABM’s recipe app presented technical hurdles.
01
Cross-Platform Development
Ensuring the app functioned flawlessly on Android and iOS
02
Scalability and Performance
Managing a growing library while maintaining exceptional performance.
03
Content Management
Implementing a robust CMS to allow frequent updates without downtime.
04
User Experience (UX) Design
Creating an intuitive and user-friendly interface to help users quickly find recipes and product details.
How We Did It
A Recipe for Success
Building ABM’s recipe app required a systematic, step-by-step approach to ensure functionality and brand alignment. Like crafting a cocktail, each stage was precise and carefully executed.
Discovery and Planning
Understanding the needs of the end users while defining the app’s core features, target platforms (iOS and Android), and user experience goals.
UX/UI Design
Simplicity and ease of use were vital, so we created an intuitive, visually appealing interface that guides users through recipes and prominently features ABM’s mixers.
Cross-Platform Development
Using Ionic with Angular.js and COrdov, ensured consistent performance on iOS and Android.
Backend Infrastructure
Integrate a web service for real-time recipe and product data in JSON format and use a CDN like Amazon CloudFront to manage and deliver image data.
Testing and Refinement
Rigorously testing the app on multiple devices and operating systems to ensure a smooth user experience, identifying and fixing bugs before launch.
Launch and Optimization
Releasing the app, gathering user feedback, and continuously updating the app with new recipes, features, and improvements based on user behavior and trends.
Results
Shaking Up the Industry with a High-Performance App
In 2015, the ABM Cocktail Pro app launched, featuring a sleek design highlighting products and recipes. The app and a mobile-friendly companion site provide an "evergreen" experience with regular updates for holidays and new product launches, reinforcing ABM’s brand and keeping bartenders inspired year-round.