Use paid ads to target the right people.
Find your audience and drive them to act.
For a paid digital advertising strategy to be effective, several components must be considered:
Maximize Return on Investment
Advertising platforms allow you to tie each dollar spent on advertising to an e-commerce sale, a lead, or a phone call. Determining how to maximize your return on ad spend (ROAS) requires a significant amount of research and preparation. Our team digs deep to understand your goals and historical performance to find the channels, searchers, and messaging that will deliver results.
We can identify and leverage both high-volume and “long-tail” keywords for your campaign. Long-tail terms can be a gold mine because they are:
- Searched by relatively fewer people, so they’re often less expensive
- Tied to clear searcher intents that indicate readiness to take action
The more targeted your ads, the more likely you’ll see a good return on your investment. We understand how to fine-tune campaigns so they only reach certain demographics and locations. We can even use IP targeting to serve up display ads directly to people based on:
- Where they live
- Where they work
- Events they’re attending
Compelling Ad Content
When creating digital ads, every pixel counts. Within a very limited space, you need to say the send the right message through words, images, and calls to action. Making ads that truly speak to the target audience does wonders for click-through and goal completions.
Conversion-focused Landing Pages
Once people click on your ad, the landing page does the heavy lifting. If you can successfully engage your audience, you’ll get a significant number of leads. The name of the game is user experience. A well-planned, intuitive landing page delivers a better experience to visitors than an unorganized, incoherent one. You will also want to make sure the form is easy to fill out. The last thing you want is for a potential customer to get ready to sign up for your product or service only to walk away because of a ineffective form.
Monitoring and Optimization
We use specialized tools such as Urchin Tracking Module (UTM) Parameters and Google Tag Manager to ensure we’re tracking key performance indicators completely and accurately. That means you get transparent, action-oriented reporting on what’s working and what can be improved. We also continually optimize campaigns through methods such as A/B testing.
What we do:
- Google AdWords
- Display Ads
- IP Targeting
- Paid Social Media
- Mobile Ads
- Native Advertising