Case Study Examples of B2B Manufacturing Websites & Marketing
Read compelling case studies that demonstrate how combining high performance B2B websites with industrial content marketing drives brand visibility and lead generation.
6 Min Read
A strong online presence is no longer an option for manufacturers; it’s essential. Industrial buyers search for solutions on search engines, technical content, and digital channels long before speaking to a sales rep.
This shift means that your website must do more than showcase products. It must attract qualified traffic, build trust, and convert visitors into leads.
“If your website makes buyers dig for answers, you’re already losing them to someone with a simpler site. The goal is always the same: reduce friction, build credibility, and be memorable for all the right reasons, said Steve Fowler, Director of Client Marketing at DBS Interactive.”
Manufacturers face unique digital marketing challenges. Complex product lines, extended sales cycles, and particular buyers make it tough to create a steady online presence and foster authentic engagement.
Read how our specialized website marketing services help industrial companies overcome these challenges.
Case Study Highlights: Value We Delivered Across Clients
To prove the effectiveness of our website marketing, we feature case studies from a wide range of manufacturing partners. Each example highlights how we solved unique challenges with customized strategies that produced tangible improvements.
These examples reflect our ability to adapt strategies to different manufacturing sectors while consistently improving digital performance, enhancing user experience, and supporting business growth.
Zeon SMI - High-Impact Website Performance
Zeon SMI manufactures high-performance specialty materials for industries including electronics, automotive, and biotechnology. Their previous website lacked the clarity and user-friendly experience needed to showcase advanced products and engage diverse technical audiences.
DBS Interactive redesigned the site to improve navigation, highlight key value propositions, and optimize SEO performance, resulting in a scalable, high-performing digital platform.
The result: Organic traffic search increased 60% within one month, new users grew 107%, and returning user engagement remained strong at 86%. Google Lighthouse scores reflect exceptional quality, with scores of 97 for Performance, 100 for Accessibility, 100 for Best Practices, and 100 for SEO.
Method Machine Tools - Engineering Web Performance
Methods Machine Tools offers a comprehensive suite of products and services revolving around high-performance CNC machining, automation, and engineering solutions for various manufacturing industries.
With over 45,000 installs and 300 experts nationwide, the company provides integrated solutions for aerospace, defense, and advanced manufacturers.
Their previous website made it difficult for technical buyers to find specs or understand offerings. DBS redesigned it, streamlining navigation, aligning content to buyer needs, and modernizing the user experience.
The result: A 67% jump in monthly organic leads, 665 first-page Google keyword rankings, and 165 top-three keywords, achieved without paid ads. The new site delivers faster discovery, stronger branding, and intuitive paths that convert interest into action.
Kao Collins – Driving Global B2B Sales and Brand Awareness
Kao Collins is a leading manufacturer of custom inkjet inks for industrial printing applications, serving markets from packaging to medical devices. Their technical products and niche keywords made online discovery difficult, and their website lacked the content depth needed to guide and educate buyers.
DBS developed a search-first content strategy, including technical blogs and schema markup to boost visibility.
The result: a 40% increase in organic traffic and top-three rankings for 10+ high-intent keywords. The site now attracts more qualified leads and better supports distributor and OEM outreach.
View the Kao Collins Case Study
Mighty Small Homes - Growth Through Design and SEO
Mighty Small Homes is a startup offering prefab home kits built with Structural Insulated Panels (SIPs), appealing to DIY and sustainability-focused builders. As a new entrant, they needed branding and messaging to clearly communicate their value, build trust, and gain traction in a crowded market.
We delivered a cohesive brand identity, refined messaging, and an SEO-optimized site architecture.
The result: Engagement surged, with a 65% increase in time on-site. The new site improves discoverability, strengthens brand credibility, and converts curiosity into serious homebuyer interest.
View the Mighty Small Homes Case Study
Koma Precision – High-Performance CNC Rotary Tables and Automation Systems
Koma Precision supplies CNC rotary tables and automation systems for precision manufacturers across North America. Despite strong industry recognition, their legacy website didn’t reflect their technical leadership or support dealer and customer engagement.
DBS modernized the site with faster load times, clear product organization, and SEO enhancements.
The result: The redesigned platform makes it easier for buyers to find, evaluate, and request solutions, turning a dated site into a high-performing sales tool. In Google Lighthouse tests, the site consistently maintains scores of 90 for Performance, 100 for Accessibility, 96 for Best Practices, and 100 for SEO, outperforming typical industry benchmarks that rarely achieve scores like this.
View the Koma Precision Case Study
PMi2 - Precision Machined Components & Automation Solution
PMi2 specializes in manufacturing precision machining components and engineering of custom automations for industries including automotive, energy, and defense. The company’s previous site was outdated, lacked clarity, and didn’t convey the depth of its capabilities.
DBS rebuilt it from the ground up, creating focused service pages, strengthening messaging, and implementing SEO best practices.
The result: The new site communicates value, drives more qualified traffic, and supports growth with a modern digital foundation. Three months after launching, organic impressions have seen a 530% increase, website visitors increased 108%, and Google page one keywords increased 157%.
Big Ass Fans - High-Performance Website for World Class Fans
Big Ass Fans designs and manufactures high-performance airflow and cooling systems for industrial, commercial, and residential spaces. Known for engineering excellence, they needed a more intuitive site that could handle an extensive product catalog while supporting global expansion.
DBS simplified navigation, improved load times, and optimized key landing pages for search and conversion.
The result: The new site delivered faster access to product data, stronger lead generation, and an enhanced online experience that matched the brand’s bold personality and global reach.
View the Big Ass Fans Case Study
Transcell - A New Force in Load Cell Engineering
Transcell Technology provides precision force measurement solutions for OEMs across industries. The original website did not convey its expertise or support lead generation.
Transcell’s redesigned website reinforces its brand identity with targeted messaging centered on its core strengths. It also delivers a smoother user experience and stronger SEO performance. The site makes it easy for buyers to find solutions and connect with the company as a reliable engineering partner.
The result: A 101% year-over-year increase in impressions, an 88% rise in users, an 11% growth in first-page keywords, and a 35% month-over-month average increase in leads.
Ready to Elevate Your Industrial Website?
We develop industrial website designs grounded in detailed personas, user journeys, modern branding, advanced development, and comprehensive SEO strategies. Our process focuses on achieving client aims by raising visibility, engaging defined audiences, and supporting lead generation and superior organic rankings on traditional and AI chat platforms.
We build conversion-optimized websites with intuitive UI/UX that cater to engineers, production managers, and procurement teams. We design fast sites that are mobile-friendly and accessible across devices.
“The goal is always the same: reduce friction, build credibility, and be memorable for all the right reasons.” — Steve Fowler
Through content marketing, we develop blogs, product spec sheets, white papers, and case studies that communicate technical expertise and showcase client results and applications, helping them earn trust with informed B2B buyers.
We use data-driven analysis and continuous testing to track user behavior, monitor key performance indicators, and refine marketing funnels. This approach helps us improve conversion rates and steadily increase your return on investment.
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