Website Marketing Case Studies for Manufacturers

A strong online presence is no longer optional for manufacturers. It's essential now as industrial buyers search for solutions, vendors, and partners using search engines, generative AI platforms, and digital channels long before they contact a sales rep.

This shift in buyer behaviors means that manufacturing websites must do more than showcase products, including:

• Attract qualified inbound traffic from external marketing channels
• Build trust among prospective customers and partners
• Differentiate industrial brands among many similar competitors
• Convert website visitors into new business leads

“If your website makes buyers dig for answers, you’ll often lose them to competitors offering a more streamlined and intentional website. That's why the goals of a website design or redesign are always the same: Reduce friction, build credibility, amplify the brand, and be memorable for the right reasons," said Steve Fowler, Director of Client Marketing at DBS Interactive.

Manufacturers face unique digital marketing challenges. Complex product lines, extended sales cycles, and sophisticated buyers with particular needs all make it tougher to maintain a steady online presence and foster meaningful engagement with visitors.

Read how our specialized website design, development, SEO, and marketing services help industrial companies overcome these challenges.

Case Study Highlights: Delivering Value Across Clients and Industries

To demonstrate the effectiveness of our industrial website design and web marketing, below we feature case studies about manufacturer clients spanning multiple industrial sectors. 

Each example highlights how we solved unique challenges with custom built branding and marketing strategies that produced tangible improvements in organic inbound traffic and lead generation.

These examples reflect our ability to adapt strategies to different manufacturing sectors while consistently improving digital performance, enhancing user experience, and supporting business growth.

Method Machine Tools - Engineering Web Performance and SEO to Power Growth

Methods Machine Tools offers a comprehensive suite of products and services revolving around high-performance CNC machining, automation, and engineering solutions for various manufacturing industries.

With over 45,000 installs and 300 experts nationwide, the company provides integrated solutions for aerospace, defense, and advanced manufacturers.

Their previous website made it difficult for technical buyers to find specs or understand offerings. DBS redesigned it, streamlining navigation, aligning content to buyer needs, and modernizing the user experience.

The result: A 67% jump in monthly organic sales leads, 665 first-page Google keyword rankings, and 165 top-three keywords–all achieved without paid search ads. 

The redesigned website delivers faster discovery, stronger branding, and intuitive pathways that convert interested prospects into new customers for Methods.

View the Methods Case Study

Kao Collins – Driving Global B2B Sales and Brand Visibility with Design and Content

Kao Collins is a leading manufacturer of custom inkjet inks for industrial printing applications, serving markets from packaging to medical devices. Their technical products and niche keywords made online discovery difficult, and their website lacked the content depth needed to guide and educate buyers.

DBS developed a search-first content strategy, including technical blogs and schema markup to boost visibility.

The result: a 40% increase in organic traffic and top-three rankings for 10+ high-intent keywords. The site now attracts more qualified leads and better supports distributor and OEM outreach.

View the Kao Collins Case Study

Mighty Small Homes - Growing a Nascent Brand Through Design and SEO

Mighty Small Homes is a startup offering prefab home kits built with Structural Insulated Panels (SIPs), appealing to DIY and sustainability-focused builders. As a new entrant, they needed branding and messaging to clearly communicate their value, build trust, and gain traction in a crowded market.

We delivered a cohesive brand identity, refined messaging, and an SEO-optimized site architecture.

The result: Engagement surged, with a 65% increase in time on-site. The new site improves discoverability, strengthens brand credibility, and converts curiosity into serious homebuyer interest.

View the Mighty Small Homes Case Study

Arrow Finishing – Design Elevates Secondary Processing Solutions

Arrow Finishing, formerly Arrow Cryogenics, provides precision finishing for metal, plastic, and rubber components, serving high-tech industries like medical and aerospace. While known for quality offline, their outdated website struggled to showcase capabilities or convert leads.

We restructured the site, optimized speed and mobile performance, and aligned messaging with buyer expectations.

The result: Post-launch, the site now supports lead generation, offers a cleaner user experience, and positions Arrow as a modern, reliable finishing partner.

View the Arrow Finishing Case Study

Koma Precision – High-Performance CNC Rotary Tables and Automation Website

Koma Precision supplies CNC rotary tables and automation systems for precision manufacturers across North America. Despite strong industry recognition, their legacy website didn’t reflect their technical leadership or support dealer and customer engagement.

DBS modernized the site with faster load times, clear product organization, and SEO enhancements.

The result: The redesigned platform makes it easier for buyers to find, evaluate, and request solutions, turning a dated site into a high-performing sales tool. In Google Lighthouse tests, the site consistently maintains scores of 90 for Performance, 100 for Accessibility, 96 for Best Practices, and 100 for SEO, outperforming typical industry benchmarks that rarely achieve scores like this.

View the Koma Precision Case Study

PMi2 - Making Precision Machined Components & Automation Solutions Irresistible

PMi2 specializes in manufacturing precision machining components and engineering of custom automations for industries including automotive, energy, and defense. The company’s previous site was outdated, lacked clarity, and didn’t convey the depth of its capabilities.

DBS rebuilt it from the ground up, creating focused service pages, strengthening messaging, and implementing SEO best practices.

The result: The new site communicates value, drives more qualified traffic, and supports growth with a modern digital foundation. Three months after launching, organic impressions have seen a 530% increase, website visitors increased 108%, and Google page one keywords increased 157%.

View the PMi2 Case Study

Xometry - Delivering Manufacturing Success On-Demand

Xometry is a leading on-demand manufacturing platform that connects engineers and designers with a network of suppliers for CNC machining, 3D printing, injection molding, and more. It leverages artificial intelligence and machine learning to streamline sourcing and simplify the entire manufacturing process.

Despite its strong brand, Xometry’s site needed an improved user experience to guide technical users through its complex service offerings. DBS developed a streamlined content structure, enhanced product education pages, and optimized SEO to increase organic visibility and engagement.

The result: Increased site efficiency, stronger keyword performance, and improved user paths that drive more quote requests and supplier signups.

View the Xometry Case Study

Big Ass Fans - High-Performance Web Development for World Class Products

Big Ass Fans designs and manufactures high-performance airflow and cooling systems for industrial, commercial, and residential spaces. Known for engineering excellence, they needed a more intuitive site that could handle an extensive product catalog while supporting global expansion.

DBS simplified navigation, improved load times, and optimized key landing pages for search and conversion.

The result: The new site delivered faster access to product data, stronger lead generation, and an enhanced online experience that matched the brand’s bold personality and global reach.

View the Big Ass Fans Case Study

Transcell - Redesigning a New Force in Load Cell Engineering

Transcell Technology provides precision force measurement solutions for OEMs across industries. The original website did not convey its expertise or support lead generation.

Transcell’s redesigned website reinforces its brand identity with targeted messaging centered on its core strengths. It also delivers a smoother user experience and stronger SEO performance. The site makes it easy for buyers to find solutions and connect with the company as a reliable engineering partner.

The result: A 101% year-over-year increase in impressions, an 88% rise in users, an 11% growth in first-page keywords, and a 35% month-over-month average increase in leads.

See More of Our Featured Work

Ready to Elevate Your Industrial Website?

Here at DBS, we develop industrial website designs grounded in detailed personas, user journeys, modern branding, advanced development, and comprehensive SEO strategies. Our process focuses on achieving client aims by raising visibility, engaging defined audiences, and supporting lead generation and superior organic rankings on traditional and AI chat platforms.

We build conversion-optimized websites with intuitive UI/UX that cater to engineers, production managers, and procurement teams. We design fast sites that are mobile-friendly and accessible across devices.

“The goals are consistent across manufacturing sectors: Reduce friction, build credibility, amplify the brand, and be memorable for the right reasons.” — Steve Fowler, Marketing Director at DBS Interactive

Through industrial content marketing, we develop blogs, product spec sheets, white papers, and case studies that communicate technical expertise and showcase client results and applications, helping them earn trust with informed B2B buyers.

We use data-driven analysis and continuous testing to track user behavior, monitor key performance indicators, and refine marketing funnels. This approach helps us improve conversion rates and steadily increase your return on investment.

Request a free website performance and AI visibility audit →