DBS Interactive Launches Website that Sets the Standard for Digital Accessibility and Inclusion

(LOUISVILLE, KY - May 12, 2025) – DBS Interactive, a digital agency known for its commitment to inclusive design, launched a website for Employment Transformation Collective (ETC), a nonprofit under Northwest Center that champions disability inclusion in the workplace.

Accessibility is integral to ETC's mission and a cornerstone of DBS Interactive’s work. Built to WCAG 2.1 AAA compliance, the site provides an equitable experience for all users, including individuals with disabilities. Its architecture also emphasizes search engine optimization (SEO) and AI-driven discoverability, ensuring that ETC’s vital resources are easily accessible to businesses, employers, and employees.

"ETC needed a platform that would showcase its leadership in accessibility while fostering engagement for all users, regardless of ability," said Steve Fowler, Marketing Director at DBS Interactive. "We applied principles of inclusive design and optimized the site for human connection and organic search, creating a resource as impactful as the mission it supports."

Website Highlights

• WCAG 2.1 AAA Compliance: Meets the highest digital accessibility standards.
• User-Centric Design: Intuitive navigation and compelling storytelling spotlight ETC’s mission and services.
• SEO and AI Optimization: Enhanced visibility in search results and AI citations.
• Scalable Infrastructure: Prepared to grow alongside ETC’s initiatives and partnerships.
• High-Performance Standards: Verified top scores in accessibility, SEO, and performance using Google Lighthouse testing.

Statistics show that over 1 billion people—15% of the world’s population—experience some form of disability. Creating accessible digital experiences supports these individuals and improves usability for everyone, a factor Google considers for search ranking. 

Features such as intuitive navigation, clear design, and optimized performance benefit all users, delivering a smoother, more enjoyable online experience. Accessibility ensures that digital spaces are inclusive, functional, and user-friendly for everyone.

ETC’s new site is more than just a tool. It's a declaration of intent. 

By prioritizing accessibility as its foundation, the nonprofit paves the way for greater inclusion in digital spaces. The launch highlights the significance of making online platforms as inclusive as physical workplaces, breaking down barriers for individuals with disabilities.

With a strengthened digital presence, ETC is equipped to connect with more organizations, empower employees, advocate for inclusive policies, and deepen its impact in workforce transformation.

"Accessibility isn’t just a feature—it’s in our DNA," said Nora Elena Genster, Senior Director at Employment Transformation Collective. "This website amplifies our mission and demonstrates how digital platforms can embody inclusion."

About DBS Interactive

Based in Louisville, KY, with additional locations in Orlando, Nashville, and Cincinnati, DBS Interactive is a full-service digital agency with over 25 years of experience in accessible web design, SEO, and digital strategy. Accessibility is not just a service at DBS—it’s part of the agency’s identity and passion for creating equitable digital experiences. As a disability-owned business, DBS ensures that accessibility standards are woven into every project, achieving high performance for organizations across B2B, healthcare, and nonprofit sectors. Website: dbswebsite.com | Phone: (502) 562-7895

About Employment Transformation Collective (ETC)

A division of Northwest Center, ETC partners with businesses to build accessible, inclusive workplaces for individuals with disabilities. Through consulting, training, and strategic initiatives, ETC drives equitable employment opportunities for all. Website: theetc.org

FOR IMMEDIATE RELEASE

CONTACT
Kim D. Kolarik
502-562-7895
kim@dbswebsite.com