With a name like Big Ass Fans, customers come to your website expecting an entertaining experience. While their old website was informative and functional, it fell short in accurately communicating the bad ass-ery of their brand. After considering the options, Big Ass Fans reached out to DBS to design, develop and strategize a new website that better aligns with the company’s philosophy: if it’s not bolder and better, it’s not Big Ass.
With a project this ambitious, we knew collaboration with Big Ass Fans was going to be crucial to its success. DBS began the redesign process with extensive conversations regarding the vision, aesthetics and goals of the new website. Following these initial discussions, we performed a comprehensive site audit that focused on an improved user experience.
All that being said, a beautiful website is worthless if it isn’t functional from an administrative standpoint. True to their name, Big Ass Fans required a “large backend” solution with a host of custom post types, plug-in customizations and CMS hacks to the stock WordPress install. The end result is something that we are proud to have in our portfolio.
As is often the case, high ambitions often lead to amazing results. Big Ass Fans’ new website was nothing short of challenging, but after months of hard work, the website launched in February 2014 to high praise.