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Business-to-business
(B2B) marketing

Selling business-to-business can be more challenging than consumer marketing in lots of ways. We understand the nuances of B2B — and what it takes to generate qualified leads and measurable ROI with digital.

Maximize your salesforce with online marketing

In many ways, B2B marketing is more challenging than consumer marketing. The product is typically custom. The pricing is often complex. The buyer relies on facts more than emotions — especially when multiple stakeholders are involved.

All of these factors might make you think online marketing isn’t right for you — that there’s no way to extend your consultative selling process to the digital world. But if you’re not online, you’re missing out on a huge opportunity. According to Gartner, B2B prospects are more than halfway through their research before they ever contact you. Where are they doing that research? In many cases, they’re going online.

Align your digital strategies with your business goals

At DBS, we understand the importance of ROI and are accountable for your success. Whether it’s a new website, a content marketing program, or a technical integration, our strategy starts with an understanding of your business goals. From there, we define key performance indicators (KPIs) that align with your goals. Then, after launch, we provide clear reporting on your KPIs.

Because B2B audiences are often highly specialized, we dig deep to understand your industry, your product, and your prospects. Through research and analytics, we deliver targeted strategies and relevant content that hits the mark.

Integrate your marketing efforts with technology

Once you’ve established your digital presence, integration can take you to the next level. From both a strategic and technical standpoint, we can help connect the dots between online and offline channels. For example, we can integrate your online forms with a customer database like Salesforce or a marketing automation system like Pardot. That gives you even more visibility about the entire customer journey, online and offline.