Methods Machine Tools
Capturing Target Audiences at “Hello”
The homepage needed to convey the modern engineering spirit of the Methods brand and effectively draw visitors further down the page and into the website to learn more and explore their business offerings.
So our web design team focused on a visual approach that would accentuate the precision and quality of the machinery in Methods’ product lines, set against striking angles and colors that echoed the the strength of the Methods brand.
Using Movement to Create a Feeling
Beyond just a visual treatment, our web designers and developers wanted the site to feel more modern too. When users interacted with the pages, we wanted them to see design elements respond in a tasteful and intuitive way.
That’s why visitors scrolling further down the homepage will notice the design subtly taking shape in certain sections as the user scrolls, creating a more interactive feel that keeps homepage visitors more engaged.
After 60+ years of delivering results for manufacturers, Methods has earned significant brand equity and awareness. But the machining industry moves fast, and untapped audiences of prospective new customers were still out there looking for solutions.
That’s why we implemented code-level SEO that helped their site surge in Google search rankings and draw in more traffic organically.
Getting new customers to the Methods website was only Step 1. Once prospects arrived, the brand had to feel vibrant and energetic.
Designs needed to captivate visitors. Messaging needed to tell a compelling brand story that distilled the complexity of what Methods’ team can achieve for customers through its engineering services.
Our experts created new design guidelines, as well as guides for messaging, voice, and tone, helping Methods unify the brand and maintain consistency across marketing channels.