Methods Machine Tools
Engineering Superior Web Performance for an International Precision Manufacturing Leader
Challenge
As world-renowned experts in advanced precision manufacturing, engineering, and automation, Methods Machine Tools needed a digital presence that elevated the brand and outperformed the competition.
Our challenge was to redesign and redevelop the existing website so that it conveyed the company’s sophistication, industry expertise, focus on customer service, scale of operations, and complexity of service offerings using approachable, intuitive, and user-friendly designs.
Strategy
Information Architecture
The site needed to be reorganized and restructured to provide intuitive user pathways and straightforward navigation for visitors while also improving SEO.
Appealing to Personas
The variety of manufacturers served by our client meant the site had to demonstrate their versatility and experience working with multiple machine types in diverse industries.
Deeper Keyword Strategy
To improve search performance, we needed to go beyond traditional on-page keywords and rethink keyword usage within the code, such as Page Titles and Heading tags.
Page Speed Optimization
Every page of the site needed to load quickly on any device to ensure and preserve an ideal user experience even when page content included large media files.
Rethink Content Strategy
We needed to evaluate existing content on the site to identify opportunities to develop new pages, blogs, and content that supported the site’s topical authority and SEO.
Solutions
Backed by an extensive strategic plan, and armed with new and comprehensive industry research, DBS launched an all-new, high-performance Methods Machine Tools website and brand refresh.
Technical SEO & Schema
We implemented structured data in the form of schema markup throughout the site, optimizing the technical foundations to elevate pages in organic search results for targeted keywords.
Optimized Page Structure
Pages were search-optimized and reorganized to establish hierarchy, improve navigation, help users browse the site intuitively, and help search engines crawl and index pages for higher search rankings.
Modernized Designs & Refreshed Voice
The new site's timeless redesign incorporated clean lines, intuitive spaces, and visually pleasing imagery without compromising speed and performance. A new brand & messaging guide outlined these updated design concepts to support the client's future marketing and branding needs.
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