DBS Interactive Blog

One of the most important aspects of an effective SEO strategy is the ability to research, analyze, and ultimately select the keywords that are most likely to result in success for your clients. There are a variety of free tools available on the web specifically designed to help online marketers do just this. [...]

Ever since man invented search engines, there have been individuals whose sole missions have been to exploit their algorithms for their gain.  In many ways, this attitude is the foundation of search engine optimization; however there are some tactics that search engines frown upon more than others.  These tactics are typically referred to as black [...]

The 1950’s marked the beginning of what we now identify as the foundation of modern marketing. In those days, calls to action were relatively simple. A “Buy Now!” or “Order Today!” placed somewhere in ad copy was all that was required to motivate users to try your product.
These days, calls to action are [...]

Do you like TV? Of course you do. How about the Internet? I know, stupid question.
So what could be better than surfing the Internet on your TV? Well here comes Google TV, the seemingly obvious fusion of two of America’s favorite information avenues (Or preoccupations depending on whom you ask). Of course, this is not [...]

Search engine optimization is a particularly challenging concept for businesses to comprehend. SEO’s inherent nature can contribute to the confusion. Search engine optimization is an ever changing science with best and worst practices being based somewhat on speculation. The search engines go to extreme lengths to protect the significance of variables used [...]

After the past two weeks that we have blogged about podcasting, it only seems appropriate to follow our “Building a Podcast” Part 1 and Part 2, with Part 3. This week’s blog post will cover the publishing and promotion of your podcast, a step that makes your stream accessible to your customers and others [...]

Last week, we posted Part 1 of “Building a Podcast” on our blog, which explored the benefits of podcasting and outlined the steps one should take to prepare for a podcast. When talking with others, it seems that one of the largest factors stopping people from creating a podcast is the perceived technical difficulty. [...]

Image by stevegarfield via Flickr

At the rate that modern technology has been advancing, it has become increasingly more difficult for businesses to stay up-to-date with the next, best way to promote your business.  Most recently, the more traditional forms of promotion have been superseded by a constant barrage of Social Media.  Networks such as Facebook [...]

It was a delicious day in December when I received a starter of friendship bread. This stuff was scrumptious. More like coffee cake than bread, I was happy to put the time in to prepare and share it.  As the 10 days passed, I realized that this bread lends itself perfectly to viral marketing; viral [...]

We just wanted to take a moment to say congratulations to Cyndi Masters, DBS>Interactive’s Founder and President, for receiving the Mary Varga Award from the Brain Injury Alliance of Kentucky; on Friday, November 13. The Mary Varga Award is given to a brain injury survivor who has exemplified perseverance and courage, and who uses their [...]