We combined a scalable, high-performance website with brand elevation and multinational integrated marketing to transform an industrial inkjet ink manufacturer from invisible to irresistible.
Services: Web Accessibility, Multi-National Website, Product Launches, Integrated Marketing, Web Design & Development, Organic SEO, Technical SEO
Tell the story of the company’s innovative existing and new products and services few outside their base of loyal customers knew. Make the brand familiar to the industrial inkjet OEMs, major commercial printers and the packaging industry.
Impatient users abandon slow websites, especially in emerging markets. Fast page loading speeds would be key. The website would also need to adhere to international standards for accessibility and be built to best practices for user experience.
Since B2B business primarily originates online, keyword research identified the greatest opportunities for improving Organic SEO across the website copy and blog articles.
To improve search ranking signals by keeping website visitors engaged, designs needed to be intuitive, informative, and aesthetically pleasing, all while staying true to the brand.
Engage audiences at key touchpoints across the spectrum of digital and offline channels, including integrated campaigns involving social media, email marketing, earned media, experiential events, and trade publication advertising.
Publishing high-quality content through informational blog articles would establish credibility, build the brand’s authority in the industry, and improve site performance and rankings within targeted search results.
The site’s URL structure and navigation would need to be optimized to help users find what they need faster, which would also help search engines favor the website in search rankings.
We launched an ADA-compliant website that was accessible to worldwide audiences and offered clear user pathways for discovering products and services offered by Kao Collins for the major printing technologies.
We wrote highly technical and expert content that highlighted industry applications of the brand’s innovative inks, driving more readers to convert to leads and elevating the website in organic search results.
We launched new products through unique website destinations, landing pages, and microsites with user-centric designs and high-quality content optimized for targeted organic search keywords.
We used email marketing, offline marketing, and social media to attract users to visually appealing website pages and other relevant content that generated interest and new business.
As the foundation of all marketing efforts and the hub of the user experience, the Kao Collins website, developed as a progressive web app (PWA), achieves fast load times – up to 6.5 times faster than the industry average. Compliance with international web accessibility standards and implementation of best practices helps the site perform remarkably well for search engines when combined with technical SEO. Microsites showcase new brand verticals and grow brand presence in international markets like China.
We built the site as a highly-secure progressive web app (PWA) to offer scalability for adding new products and services.
The site follows industry best practices for web development and user experience, making it fast and accessible on any platform, especially in emerging markets with limited internet bandwidth.
Our development team built in code-level search optimization known as technical SEO, which elevates the brand and keywords in search engines, especially for voice search.
The site is built to international standards (including WCAG and ADA-compliance) for web accessibility, delivering an enhanced user experience and SEO performance while reducing legal exposure.
Expert content establishes brand credibility, offers valuable industry insights and search performance through organic and technical SEO.
Product-focused offline advertising highlights the brand’s unique value proposition with simple messaging, bold visuals, and a unique URL to track campaign engagement and performance.
Targeted email campaigns reach prospects interested in products and services offered by Kao Collins for specific digital printing technologies.
Paid and organic social media supports account-based marketing efforts to reach targeted verticals and specific prospect personas.
DBS takes the time to understand my specific business challenges and goals. I can always rely on them to create customized solutions that solve these challenges. DBS is hard-working, honest, professional, innovative, nimble, and overall magic workers. DBS always makes me look better.
