Engaging website and app users with interactive content drives lead generation and creates a better brand experience for your audience. We transform passive information into dynamic content that does more than entertain.
At DBS, we start by understanding your goals and your audience’s goals. With a clear picture of the digital strategy, we develop a unique interactive solution that supports the customer journey and delivers results.
Did You Know? Interactive and visual content is 40x more likely to be shared on social media.
Decision Making
Decision Making
Customers using a comprehensive website or app will often struggle to choose from too many options–often referred to as the "paradox of choice." Interactive tools can instead help your site visitors choose products, models, and features based on what's important to them.
Educate & Inform
Educate & Inform
In our digitally-connected world, we are bombarded with overwhelming amounts of information. The white noise often blocks out what's important. That’s where our interactive content shines, distilling complex data sets into experiences that are easy to navigate and understand.
Accessible
Accessible
Adding digital accessibility creates alternative pathways for your entire audience of website and app users–including those with disabilities or impairments–to engage with your brand, learn to trust your expertise, and find the content they need more efficiently.
Entertaining
Entertaining
In the digital world, information has to be vibrant and engaging, not stale and boring. Our interactive and entertaining content helps you create and deliver a memorable brand experience that builds brand loyalty and differentiates you from the competition.
An engaging digital experience can range from a robust search tool for your website to augmented reality or 360-degree video. Some of the possibilities include:
54% of B2B marketers believe producing engaging content is a major hurdle.
Infographics, timelines, and maps
Polls, online surveys, and assessments
White Papers and E-books
Photo galleries
Calculators, selectors, configurators, and comparison tools
Games and puzzles
Immersive videos and augmented reality
Site search tools
Commenting, rating, and scoring features
Responsive databases and big data visualizations
Improve Marketing, Conversions, and Lead Generation
The customer journey is often long, and it involves numerous digital touchpoints. Interactive content can help sway your target audience with tools that support their decision making.
Connect with us to discuss the many ways our designers, developers, and strategists can strengthen your sales and business growth through interactive digital marketing.
Interactive content is any type of content that encourages and requires users to engage, rather than passively consume information.
Polls, self-assessments, and knowledge tests support the early "Awareness" stage of the journey. In the "Evaluation" phase, buyers turn to benchmark tools and interactive white papers or e-books. Finally, in the critical "Decision" stage, ROI calculators, product selectors, galleries, or videos help customers with their final choices.
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