Case Study: Big Ass Fans
A Big Ass Brand Gets Bigger, Faster, and Smarter On a Global Scale
With international demand for its products surging, Big Ass Fans quickly needed a new digital foundation that could support sales and fulfillment on multiple continents.
Results Snapshot
- 177.8% increase in leads generated through the website
- 52% increase in time spent on site
- 21.1% increase in total page views
- Custom API Integrations saved $1000 per erroneous product order
Challenge
Generate more high-quality website leads for a provider of innovative industrial, commercial, and residential fans. Capitalize on massive product growth and demand across international markets. Develop custom integrations that made fulfillment more efficient and less costly.
Strategy
Embody the Brand
Every component and aspect of our project had to align with the client’s larger-than-life philosophy: If it’s not bolder and better, it’s not Big Ass.
Beautiful Visuals
The site’s riveting visual imagery and designs had to be big and prominent, yet pages also needed to load lightning-fast in multiple countries on any device.
Minimize Costly Inefficiencies
We knew custom integrations would be key to optimizing the complex operations of a global supplier of industrial, commercial, and residential products.
Multinational Focus
To capitalize on momentum with international audiences, offering multilingual translations would be key.
Handle Surging Demand
The existing website already struggled to perform under the weight of heavy international web traffic, so we knew load balancing would be critical.
Trusted Partnership
Big Ass Fans needed more than a vendor—they needed to augment their internal development and marketing team in a time of massive growth and expansion.
Solutions
We went Big with the new website, powering it to handle high traffic and quickly load gorgeous full-screen imagery, along with integrations that saved hundreds of thousands of dollars in operations and fulfillment costs annually, and multilingual capabilities for explosive international sales growth.
Web Design
Bold designs showcased high-quality product imagery to convey the scale and intricacy of Big Ass products, with intuitive site navigation that helped visitors explore and connect with the brand.
Multilingual Functionality
We built the site to translate into multiple languages for multinational audiences, supporting the company’s massive international growth.
Custom Integrations
Integrations supported both front-end and back-end users, including CRM integration and forms that dynamically adjusted to match a site visitor’s browsing location.
Automated Optimization
An operating system level integration automatically compressed image files uploaded to the CMS, ensuring the site remained high-performance.
SEO
By making the site faster with a more focused user experience, we elevated its organic search rankings for highly competitive keywords in multiple markets and languages.
The Website
Platform Integrations
Custom integrations helped the site enhance the power of multiple marketing platforms, including Salesforce, Pardot, and social media.
Content Delivery Network
Developing the site on a CDN ensured blazing fast page loading speeds were consistent for users across six continents.
Custom Integrations
Custom APIs
By integrating the site with a global API that could verify street addresses instantly, we eliminated a $1000 loss on each mistyped address submitted by customers.
Pardot
Our Pardot integrations helped Big Ass Fans execute several email marketing campaigns per day and improve their lead nurturing power on a global scale.
Social Media
Weaving social media accounts into the site’s user experience amplified the power and reach of the brand’s most shareable and engaging content.
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