After successfully completing the development of the UofL Physicians intranet, UofL Physicians turned to DBS once again to revamp their consumer website. The goal of the redesign was to make the website more interactive, more attractive, and better suited to perform well in the search engines.
Prior to partnering with DBS, UofL Physicians web presence was split between two websites: UofLphysicians.com, a consumer website, and UofLphysicians.org, a physician referral tool. Neither was particularly helpful, with complicated, proprietary content management systems and dated styling. In what was the equivalent of open-heart surgery, we overhauled the infrastructure of the website, designing custom features and integrating the front end of the website with a custom CMS. In addition, the website received a significant face lift with the hopes of restoring UofLphysicians.com to a more youthful appearance.
The UofL Physicians’ website was launched at the end of 2012 to great acclaim. The custom features of the website offer visitors a much more interactive experience than what was previously possible and the health library positions UofL Physicians as an invaluable health resource to the Greater Louisville area.
With search engine optimization being one of the primary reasons we were chosen as their partner, DBS continues to work with UofL Physicians on an ongoing basis to further optimize their website. We look forward to the day that we can observe the impact of our SEO efforts.